Digital Marketing Executive: TutorComp

Location: Kochi (Infopark, Kakkanad) [confirm: in office / hybrid]

Experience: 1-2 years

Employment type: Full-time

About TutorComp

TutorComp is an award-winning online tutoring company, founded in 2011 and serving K-12 and university students in 22+ countries. We offer 1-on-1 tutoring across IGCSE, IB, US, Canadian, Australian and CBSE/ICSE curricula, and we are the Academic Partner of the Government of Dubai. We’re growing our digital presence across the UAE, US, UK, Canada and Australia, and we need someone who can turn clicks into enrolled students.

The Role

You’ll run day-to-day digital marketing across social, content and paid campaigns. You’ll create content, launch and optimise ad campaigns, and use AI tools to work faster and better. You’ll work directly with the marketing head and see the impact of your work in leads and enrolments.

Key Responsibilities

Social media and content

Plan and run a content calendar across Instagram, Facebook, LinkedIn, YouTube and X.

Create posts, reels, carousels, short videos, email copy and blog content for parents and students.

Write SEO-friendly content for curriculum and subject pages, including FAQs that suit AI search and answer engines.

Track engagement and reach, and keep improving what works.

Performance marketing

Set up, manage and optimise Google Search and Meta ad campaigns for lead generation.

Handle keyword research, ad copy, A/B testing, budget pacing and negative keywords.

Track conversions properly (GA4, Google Tag Manager, UTM tagging, lead form and WhatsApp tracking).

Report weekly on cost per lead,



conversion rate and ROI, and recommend where to cut or scale.

AI and marketing tools

Use AI tools (ChatGPT, Claude, Gemini, Canva AI and similar) for ideation, drafting, creatives and analysis, with human review before anything goes live.

Find and test new AI workflows that save time or improve results.

SEO and website support

Support on-page SEO: titles, meta descriptions, schema and FAQs.

Flag site issues to the dev team and check fixes.

Required Skills and Experience

1-2 years in digital marketing, ideally in edtech, education or lead-generation businesses.

Hands-on experience running Google Ads and/or Meta Ads with real budgets.

Strong social media skills, including content ideas, trends and platform best practices.

Good written English and an eye for clear, persuasive copy.

Working knowledge of Canva or similar design tools. Basic video editing (CapCut, Premiere or similar) is a plus.

Working knowledge of GA4, Google Search Console and Google Tag Manager.

Practical experience using AI tools in marketing.

Comfortable with numbers: CPC, CTR, CPL, CAC, ROAS.

Good to Have

Experience marketing to international audiences (UAE, US, UK, Canada, Australia).

Basic SEO knowledge (on-page, keyword research, schema).

Email marketing and CRM or marketing automation experience.

Understanding of the parent and student decision journey in online education.

Pay: ₹12,000.00 - ₹20,000.00 per month

Application Question(s)

- How would you rate your English communication skills on a scale of 1 to 10?
- Notice period

Work Location: Hybrid remote in Kochi, Kerala

📌 Digital Marketing Executive (Kochi)
🏢 TutorComp
📍 Kochi