Digital Marketing Executive – Lead Generation

Location — Remote, India

Job type — Full-time, work from home

Salary — ₹22,000–₹25,000 per month

About the role

We’re looking for a hands-on Digital Marketing Executive who can turn social media activity and website traffic into qualified enquiries. Lead generation is the main priority. You’ll plan campaigns, manage social media pages, create content, edit short videos, and improve website visibility through SEO. You’ll track which activities generate enquiries and use those results to improve your campaigns.

Key responsibilities

- Generate qualified leads. Plan and run organic and paid lead generation campaigns using channels such as Facebook, Instagram, Google, and website landing pages.
- Improve campaign performance. Test ad creatives, audiences, offers, and lead forms. Track lead volume, lead quality, and cost per lead for paid campaigns.
- Coordinate lead follow-up. Record enquiries in a CRM or spreadsheet, share them with the team, and use feedback from follow-up conversations to improve targeting.
- Manage social media pages. Maintain a content calendar, publish and schedule posts, keep profiles up to date, and respond to relevant comments and messages.




- Create content and edit videos. Write captions, ad copy, and website content. Create simple graphics and edit short videos for Reels, Shorts, and ads.
- Improve SEO. Research keywords and optimise page titles, descriptions, and website content to attract relevant visitors and enquiries.
- Report weekly results. Show where leads came from, which campaigns produced qualified enquiries, and what you plan to improve next.

What we’re looking for
- Hands-on experience generating leads through social media or other digital channels, with at least one campaign you can explain in detail.
- Practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, and lead forms.
- Ability to manage business social media pages and create content independently.
- Working knowledge of keyword research and on-page SEO.
- Ability to create graphics and edit short-form videos using Canva, CapCut, or similar tools.
- Positive written English and the ability to organise your work and meet deadlines in a remote role.

Preferred — Familiarity with Google Ads, Google Analytics, Google Search Console, or a CRM.

Work Location: Remote

📌 Digital Marketing Executive – Lead Generation (India)
🏢 edsoQ
📍 India