Digital & Performance Marketing Strategist

Brand: Khwaahish Diamonds

Location: Chennai | Full-Time, On-Site

Role Overview

Khwaahish Diamonds is looking for a Digital & Performance Marketing Strategist who understands the complete digital marketing ecosystem, from brand discovery and audience targeting to lead generation and customer acquisition.

We are looking for someone who can think strategically, execute independently and deliver measurable results, with a clear focus on attracting new customers and driving quality store walk-ins.

Key Responsibilities

- Plan, execute and optimise Google Ads, including Search, Display, Performance Max and YouTube campaigns.
- Manage Instagram and Facebook advertising through Meta Ads Manager and Meta Business Suite.
- Understand the difference between boosting posts and running structured, performance-driven campaigns.
- Develop digital strategies across Google, Meta, YouTube, Pinterest and emerging platforms.
- Build audience targeting, prospecting, retargeting and customer acquisition strategies.
- Manage campaign budgets, creative testing, optimisation and performance reporting.
- Work closely with the content and creative teams to develop effective advertising concepts, messaging and CTAs.
- Track campaign performance using GA4, Meta Pixel, Google Ads and other analytics tools.
- Improve lead quality, customer enquiries, appointments and store visits.
- Understand SEO, organic social media, digital discovery and how they contribute to the overall marketing strategy.
- Stay updated on AI-led marketing tools, search behaviour and evolving digital advertising trends.




- Identify new growth opportunities and continuously improve marketing effectiveness.

What We're Looking For

- 2–5+ years of hands-on experience in digital and performance marketing.
- Strong working knowledge of Google Ads and Meta Ads Manager.
- Experience independently planning, running and optimising paid campaigns.
- Good understanding of digital marketing funnels, analytics, conversion tracking and lead generation.
- Ability to interpret data and make commercially sound decisions.
- A valuable understanding of creative content, social media and consumer behaviour.
- Experience with luxury, jewellery, fashion, beauty or premium lifestyle brands is an advantage.
- Someone who is proactive, analytical, creative, resourceful and confident taking ownership.

The Person We're Looking For Someone who understands both the creative and commercial sides of digital marketing.

You should be comfortable working independently, experimenting with new ideas, identifying opportunities and turning marketing investments into measurable business outcomes.

This is an exciting opportunity to work closely with the brand and creative teams of a design-led luxury jewellery house.

Please apply if you have hands-on experience with Google and Meta campaigns and can confidently demonstrate the results you've achieved.

Pay: ₹40,000.00 - ₹80,000.00 per month

Ability to commute/relocate

- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- Experience with Meta Ads
- Experience with Google Ads

Experience:
- Digital marketing: 3 years (Required)

Work Location: In person

📌 Digital and Performance Marketing Strategist (Chennai)
🏢 Khwaahish Diamonds
📍 Chennai