Location: Hyderabad – Hybrid

Shift: 2:00 PM – 11:00 PM IST

Experience: 2–5 Years

Industry: B2C / Consumer Apps / E-commerce / Gaming

Job Summary

We are looking for a CRM Executive to build, execute, and manage customer engagement campaigns for a UK-based online sports betting company. The role involves hands-on campaign execution using Braze or Customer.io, including audience segmentation, email campaigns, push notifications, and customer journey management.

Key Responsibilities

- Build, schedule, and launch CRM campaigns using Braze or Customer.io.
- Create and manage audience segments, Canvas journeys, email campaigns, and push notifications.
- Build and edit HTML email templates and connected content blocks.
- Use personalisation techniques to deliver relevant customer communications.
- Perform campaign quality checks, including links, offers, personalisation, and test sends.
- Validate audience sizes and exclusions, including safer-gambling suppression lists.




- Maintain campaign calendars and ensure campaigns are launched on time.
- Monitor campaign performance, including open rates, click-through rates, and conversions.
- Support continuous improvements in campaign templates, workflows, and quality checks.

Mandatory Skills

- 2–3 years of hands-on CRM experience in a B2C business.
- Practical experience with Braze or Customer.io, including segmentation, journeys/Canvas, and campaign execution.
- Experience building or editing HTML email templates.
- Familiarity with Liquid personalisation and connected content.
- Understanding of CRM A/B testing and campaign performance metrics.
- Basic data analysis skills and the ability to validate audience data.
- Robust written English, attention to detail, organisation, and time management.

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