Customer Relationship Executive (CRE) Customer Relationship Executive (CRE) – Inside Sales

D2C, B2B & COD Confirmation Department:

Sales & Customer Relations

Job Type: Full-Time Salary:

Industry: FMCG / Consumer Products

About the Role

We are looking for a proactive and target-oriented Customer Relationship Executive (CRE) to manage inside sales, D2C and B2B sales, customer follow-ups, and Cash on Delivery (COD) order confirmations. The candidate will pitch FMCG products, convert leads into sales, maintain customer relationships, and support a smooth order-to-delivery experience.

Key Responsibilities

Inside Sales & Product Pitching

- Make outbound calls to potential customers and existing leads to pitch FMCG products.
- Explain product features, benefits, pricing, offers, and usage.
- Convert enquiries and leads into confirmed orders; follow up with interested customers.
- Maintain a sales pipeline and achieve daily, weekly, and monthly targets. D2C (Direct-to-Consumer) Sales
- Handle enquiries from the website, WhatsApp, social media, and other channels.
- Follow up on abandoned carts, incomplete orders, and interested customers.
- Recommend suitable products and upsell or cross-sell relevant products.
- Encourage repeat purchases by maintaining positive customer relationships. B2B Sales
- Identify and contact retailers, distributors, wholesalers, resellers, and business customers.
- Pitch FMCG products and explain bulk pricing,



margins, and business opportunities.
- Follow up on quotations, samples, and pending orders.
- Build and maintain long-term business relationships. COD Order Confirmation
- Call customers to confirm Cash on Delivery (COD) orders before dispatch.
- Verify customer details, delivery address, product, quantity, and order value.
- Confirm customer availability and willingness to accept the order.
- Follow up on unconfirmed orders and flag suspicious or duplicate orders.
- Coordinate with dispatch and logistics teams to reduce cancellations, failed deliveries, and RTO (Return to Origin). Customer Relationship Management
- Maintain accurate customer records, call logs, lead status, and order updates.
- Handle customer questions and basic complaints professionally.
- Coordinate with sales, operations, and logistics teams.
- Report on calls, conversions, confirmed orders, and sales performance.

Required Skills & Qualifications

- 1–2 years of experience in inside sales, telecalling, customer relationship management, or telesales preferred.
- Experience in FMCG, D2C, e-commerce, or B2B sales is an advantage.
- English and Hindi are mandatory. Must communicate confidently with customers in both languages over phone calls.
- Able to explain product benefits, pitch products, handle objections, and confirm COD orders in English and Hindi.

📌 Coustomer Relationship Executive (Bengaluru)
🏢 Shashila Healthy Master
📍 Bengaluru