Company: The Marcom Avenue

Client: Leading Consumer Technology Brand

Location: Gurugram / Delhi NCR

Experience: 4–7 years (preferred)

Department: Digital Strategy & Community Growth

Role Type: Full-time | Client-facing

About the RoleWe are looking for a community-first thinker, growth strategist, and relationship builder who can help transform our client's brand community app into a thriving ecosystem of engaged users, loyal brand advocates, and meaningful conversations.

This is not a traditional client servicing or social media management role.

We need someone who understands that a community is not built by posting more content. It is built by giving people compelling reasons to participate, contribute, connect, and return.

You will act as the strategic bridge between the client and The Marcom Avenue, aligning brand objectives, community insights, creative execution, and measurable growth.

Key Responsibilities

1. Own Community Growth

- Develop and execute strategies to drive app registrations, active users, engagement, and retention.
- Identify opportunities to acquire recent community members through digital campaigns, partnerships, influencers, product launches, and referral programs.
- Build initiatives that convert passive members into active participants and brand advocates.
- Identify friction points in the user journey and recommend improvements to onboarding, activation, and repeat engagement.

2. Drive Community Engagement & Advocacy

- Create innovative community-led IPs, challenges, contests, discussions, recognition programs, and exclusive experiences.
- Build engagement opportunities around the client's products, technology, photography, gaming, lifestyle, and innovation.
- Develop super-user, ambassador, and advocacy programs that reward meaningful participation.
- Encourage authentic user-generated content, peer-to-peer interactions, and community-led conversations.




- Ensure community initiatives go beyond vanity metrics and contribute to sustained participation.

3. Act as the Strategic Brand–Agency Liaison

- Serve as the primary coordination and strategic interface between the client's stakeholders and TMA's internal teams.
- Translate brand objectives into actionable community growth briefs, campaigns, and execution plans.
- Proactively recommend new growth opportunities instead of waiting for client instructions.
- Coordinate with creative, content, performance marketing, technology, and analytics teams to ensure timely execution.
- Conduct regular client reviews, document decisions, and maintain clear ownership of action items.
- Build a trusted relationship with the client through proactive thinking, responsiveness, and measurable outcomes.

4. Build a Data-Driven Growth Engine

- Track app acquisition, activation, daily/monthly active users, retention, and engagement.
- Analyze member behavior, content performance, participation patterns, and campaign effectiveness.
- Identify what makes users join, participate, return, and advocate.
- Develop weekly growth dashboards and monthly performance reviews.
- Translate data into experiments, recommendations, and measurable improvements.

5. Bring Fresh Thinking & Innovation

- Research successful global brand communities and emerging community engagement trends.
- Identify opportunities for gamification, loyalty, rewards, member recognition, and exclusive access.
- Explore collaborations with creators, technology enthusiasts, student communities, and relevant interest groups.




- Build a continuous pipeline of experiments to improve community acquisition, engagement, and retention.
- Work with relevant stakeholders to improve the overall community experience.

Skills & Experience Required
- 4–7 years of experience in community growth, consumer engagement, digital growth, product marketing, or brand communities.
- Proven experience driving measurable user acquisition, engagement, or retention.
- Strong understanding of digital communities, consumer psychology, and engagement mechanics.
- Experience working with consumer technology, smartphones, gaming, lifestyle, or youth-focused brands preferred.
- Ability to understand app analytics, user funnels, retention cohorts, and growth dashboards.
- Strong client communication, stakeholder management, and presentation skills.
- Ability to translate business objectives into creative, executable campaigns.
- Experience coordinating cross-functional teams and multiple stakeholders.
- Familiarity with community platforms, CRM, gamification, and growth experimentation is advantageous.

- Who Will Succeed in This Role?Someone who:

- Thinks like a growth marketer, not just an account manager.
- Understands community behavior, not just content calendars.
- Is obsessed with what makes users return to an app.
- Can challenge conventional thinking and bring fresh ideas to the client.
- Combines creativity with numbers and execution discipline.
- Takes ownership of outcomes rather than simply coordinating tasks.
- Understands how to turn customers into contributors, and contributors into advocates.

Why This Role MattersOur client's community should become more than another brand-owned digital platform. It should become a destination where people come for the experience, stay for the connections, and advocate because they genuinely belong.

- Your job is to help make that happen.

📌 Community Growth & Engagement Manager (Gurugram)
🏢 The Marcom Avenue
📍 Gurugram