Company DescriptionOLTOWNS is building India's largest organized retail ecosystem for Tier-2, Tier-3, and rural markets through supermarkets, retailer commerce, quick commerce, technology, and AI-powered retail solutions.

We are looking for an experienced and result-oriented Cluster Manager – Retailer Business Expansion & C&F; Operations to lead our distribution network expansion across Karnataka. The candidate will be responsible for identifying and onboarding C&F; partners, developing the retailer network, driving market penetration, and building a scalable distribution ecosystem.

Role DescriptionThe Cluster Manager will be responsible for expanding OLTOWNS' retailer business across assigned clusters in Karnataka by establishing a strong C&F; (Carrying & Forwarding) partner network and onboarding retail stores.

The role involves identifying potential business partners, negotiating commercial agreements, building distribution infrastructure, acquiring retailers, driving sales, and ensuring sustainable business growth across assigned territories.

The ideal candidate should have strong experience in FMCG distribution, general trade, channel sales, and distributor network expansion.

Key Responsibilities

- C&F; Network Development
- Identify, evaluate, and onboard C&F; partners across assigned territories.
- Develop a strong C&F; network to support OLTOWNS' distribution expansion.
- Identify suitable C&F; infrastructure based on storage capacity, location, and operational capabilities.
- Negotiate commercial terms, agreements, margins, and operational SLAs with C&F; partners.
- Build and maintain long-term relationships with C&F; operators and distribution partners.
- Ensure smooth coordination between C&F; partners, warehouses, and retailers.

- Retailer Network Expansion

- Drive retailer acquisition and expansion across Tier-2, Tier-3, and rural markets.
- Identify and onboard Kirana stores, independent retailers,



and general trade outlets.
- Develop territory-wise retailer acquisition and expansion strategies.
- Build a strong network of active retailers through OLTOWNS' retailer commerce platform.
- Drive retailer activation, repeat ordering, and monthly business growth.
- Ensure achievement of retailer onboarding and revenue targets.

- Sales & Business Development

- Develop and execute cluster-wise business expansion plans.
- Drive primary and secondary sales across assigned territories.
- Identify new market opportunities and potential business locations.
- Achieve monthly and quarterly revenue, sales, and retailer acquisition targets.
- Develop strong relationships with FMCG distributors, wholesalers, manufacturers, and retail partners.
- Monitor competitor activities, market pricing, and distribution opportunities.

- Distribution & Operations Management

- Ensure efficient order processing, inventory availability, and timely deliveries.
- Monitor stock movement, fill rates, order fulfilment, and distributor performance.
- Coordinate with procurement, warehouse, logistics, finance, and technology teams.
- Ensure effective working capital and credit management across the distribution network.
- Monitor C&F; and retailer-level operational performance.
- Implement standard operating procedures across the assigned cluster.

- Team Management & Reporting

- Build and manage a team of Business Development Executives and Field Sales Representatives.
- Set territory-wise targets and monitor team performance.




- Conduct regular market visits and review retailer acquisition activities.
- Prepare monthly business performance and expansion reports.
- Track KPIs including active retailers, new retailer onboarding, sales volume, revenue, C&F; coverage, and repeat orders.

Eligibility
- Minimum 5 years of experience in FMCG distribution, general trade, channel sales, or retail business development.
- Proven experience in appointing and managing C&F; agents, distributors, or stockists.
- Strong experience in retailer acquisition and distribution network expansion.
- Experience managing multiple territories or clusters.
- Good understanding of FMCG distribution models, general trade, and supply chain operations.
- Proven track record of achieving sales and business expansion targets.
- Strong commercial negotiation, relationship management, and leadership skills.
- Willingness to travel extensively across Karnataka.

Preferred Qualifications
- Graduate in any discipline; MBA in Sales, Marketing, or Business Management preferred.
- Prior experience with leading FMCG companies, distributors, or organized retail businesses.
- Experience with companies such as HUL, ITC, Reliance Retail, D-Mart, Metro Cash & Carry, JioMart, Udaan, or similar FMCG and distribution organizations.
- Experience in building distribution networks in Tier-2, Tier-3, and rural markets.
- Knowledge of ERP, distribution management systems, and CRM platforms.
- Proficiency in MS Excel and business reporting.

What We Offer
- Salary up to ₹2,00,000 per month, based on experience and capability.
- Opportunity to lead large-scale distribution and retailer network expansion.
- Leadership role in a fast-growing retail and technology ecosystem.
- Opportunity to build and scale a distribution network across Karnataka.
- Dynamic and entrepreneurial work environment.

📌 Cluster Manager – Retailer Business Expansion & C&F Operations (Bengaluru)
🏢 OLTOWNS
📍 Bengaluru