Executive : Chief Executive Officer (CEO)

About JuiceTap

JuiceTap is an creative automated fresh orange juice vending machine brand dedicated to delivering clean, fresh, and high-quality citrus nutrition on demand. By combining cutting-edge automation technology, strategic location placement, and supply-chain efficiency, JuiceTap is transforming the retail beverage landscape across commercial, institutional, and high-footfall environments.

Position Overview

- Title: Chief Executive Officer (CEO)
- Company: JuiceTap Vending Machine Business
- Reports To: Board of Directors / Management
- Location: Corporate Headquarters (with national and international travel requirements)
- The Chief Executive Officer (CEO) will take complete P&L; ownership and strategic control to scale JuiceTap into a market leader across India and select international territories. This role demands an entrepreneurial leader capable of driving end-to-end strategy, aggressive expansion, operational perfection, financial profitability, and continuous product innovation.

Key Responsibilities

1. Vision, Strategy & Governance

- Formulate and execute short-term and long-term strategic roadmaps to expand JuiceTaps market share across B2B, B2C, institutional, and franchise networks.
- Maintain overall Profit & Loss (P&L;) accountability, establishing clear corporate benchmarks, unit economics targets, and ROI models.
- Deliver monthly, quarterly, and annual growth performance updates and strategic growth plans to the Board of Directors.

2. Sales, Commercial Strategy & Location Partnerships

- Lead high-value business development, securing placement contracts across key verticals: airports, shopping malls, corporate parks, hospitals, transit hubs, universities, and residential complexes.
- Establish and execute scalable expansion models, including COCO (Company-Owned, Company-Operated),



FOFO (Franchise-Owned, Franchise-Operated), dealership networks, and master licensing arrangements.
- Architect multi-channel marketing campaigns to elevate brand visibility, drive machine footfall, and cultivate brand loyalty.

3. Operations, Logistics & Quality Assurance

- Oversee end-to-end operations: machine installation, preventative maintenance, fresh fruit supply chains, inventory logistics, and route optimization.
- Maintain strict Standard Operating Procedures (SOPs) for machine hygiene, raw material sourcing, juice freshness, and quality assurance.
- Track location-wise and machine-wise sales, maximizing equipment uptime and optimizing operating expenditure (OPEX).

4. Tech Innovation & Product Enhancement

- Partner with engineering, IoT, and manufacturing teams to upgrade machine reliability, telemetry tracking, touchless payment integrations, and self-cleaning automation.
- Introduce data-driven monitoring tools to evaluate real-time sales, stock depletion, diagnostic alerts, and predictive maintenance.
- Expand the product ecosystem through complementary machine models, menu additions, and automated retail solutions.

5. Team Leadership & Talent Management

- Recruit, develop, and retain a high-performing cross-functional leadership team spanning Sales, Operations, Supply Chain, Technology, Marketing, and Finance.
- Establish clear key performance indicators (KPIs), performance metrics, and accountability frameworks across all regional business units.




- Build second-line regional leadership to enable autonomous city-by-city execution.

Candidate Profile & Qualifications

Required Experience

- Education: Bachelors degree in Business Administration, Engineering, Economics, or related fields; MBA from a top-tier institution is highly preferred.
- Track Record: 1218 years of leadership experience, with at least 35 years in a C-suite, VP, or Business Unit Head role within FMCG, Automated Retail, Vending/QSR Networks, Consumer Tech, or Retail Operations.
- Scale Capability: Proven history of scaling a multi-location operational footprint from ground-level deployment to national or international scale.

Core Competencies

- Strategic & Commercial acumen: Master-level skill in contract negotiation, site acquisition, franchising mechanics, and unit-economics optimization.
- Operations & Supply Chain Management: Solid grasp of perishable logistics, field maintenance networks, telemetry systems, and automated hardware management.
- Financial Mastery: Comprehensive knowledge of corporate financial management, budget allocation, cash flow forecasting, and capital expenditure (CAPEX) management.
- Leadership & Influence: Outstanding capability to rally interdisciplinary teams around aggressive growth milestones.

Role: Risk Management & Compliance - Other, Industry Type: FMCG, Department: Risk Management & Compliance, Employment Type: Full Time, Permanent Role Category: Risk Management & Compliance - Other Education UG: B.B.A. / B.M.S. in Entrepreneurship, Business Analytics, Administration and General Management, Finance And Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills Corporate StrategyBusiness Strategy Project ManagementStrategic Business PlanningFinancial Management

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