Company: Towel Island

Industry: Textiles / Home Textiles

Location: Tamil Nadu – Madurai

Employment Type: Full-time

Experience: 8–15 years in the textile industry, brand management, marketing or business development

Compensation: Negotiable based on experience and suitability, with performance-linked incentives.

About Towel Island

Towel Island is a growing towel and home textiles brand offering a range of products, including bath towels, hand towels, bamboo towels, kitchen towels, pool towels and customised towels.

We are looking for an experienced business leader with strong knowledge of the textile industry and proven marketing capabilities to strengthen our brand presence, expand our customer base and drive business growth.

Role Overview The CEO / Business Head will be responsible for developing and executing strategies to grow Towel Island as a recognised towel and home textiles brand.

The role involves brand positioning, marketing strategy, sales development, distribution expansion, product-market development and identifying new business opportunities across retail and institutional channels.

The ideal candidate should combine textile-industry knowledge with commercial acumen, marketing expertise and the ability to convert business opportunities into measurable growth.

Key Responsibilities

1. Offline Marketing & Brand Promotion

Develop and execute offline marketing strategies to increase Towel Island's visibility and market presence.

Promote Towel Island products directly to hotels, hospitals, resorts, spas, salons, gyms and other relevant businesses.

Plan customer visits, product presentations and demonstrations using product samples and catalogues.

Develop relationships with business owners, purchase managers, procurement teams and other decision-makers.

Identify opportunities for product displays, sampling programmes, partnerships and institutional brand promotion.

Explore collaborations with hospitality businesses and other relevant industry partners.

2. Institutional & Hospitality Marketing

Identify and approach 2-star, 3-star and other suitable hotels, resorts, serviced apartments and hospitality establishments.





Develop business opportunities with hospitals, clinics, salons, spas and wellness centres.

Understand customer requirements relating to towel quality, sizes, GSM, durability, pricing and bulk supply.

Present suitable product options and customised solutions, including embroidered or logo-printed towels.

Coordinate quotations, samples, follow-ups and negotiations to convert prospects into customers.

Build long-term relationships to generate repeat orders and referrals.

3. Market Development Across Tamil Nadu

Develop Towel Island's presence across Madurai, Coimbatore, Chennai and other potential markets in Tamil Nadu.

Conduct market research to identify prospective customers, competitors, pricing and emerging opportunities.

Build and maintain a database of institutional buyers, retailers, distributors and business partners.

Identify opportunities for wholesale supply, corporate gifting, customised towels and recurring institutional orders.

Recommend market-specific promotional strategies and customer acquisition initiatives.

4. Exhibitions, Trade Fairs & Networking

Identify relevant textile exhibitions, hospitality expos, trade fairs and institutional procurement events.

Evaluate participation based on potential customers, brand exposure, cost and expected business returns.

Coordinate exhibition participation, product displays, samples, promotional materials and customer meetings.

Build relationships with industry associations, hospitality groups, distributors and potential business partners.

Follow up with leads generated through exhibitions and convert them into business opportunities.

5. Brand Strategy & Product Positioning

Develop strategies to position Towel Island as a recognised and reliable towel and home textiles brand.

Understand textile products, manufacturing processes,



yarn quality, GSM, product specifications and customer requirements.

Recommend product ranges, pricing, packaging and promotional approaches based on market demand.

Identify opportunities to differentiate Towel Island through product quality, value, customisation and service.

Gather market feedback and work with the founder to improve product offerings and brand positioning.

6. Business Development & Performance Reporting

Establish monthly market coverage, customer acquisition and sales targets.

Track customer visits, qualified leads, quotations, orders secured and repeat business.

Monitor revenue, gross profit and the effectiveness of offline marketing expenditure.

Submit regular reports covering market activities, customer feedback, new opportunities and business results.

Work directly with the founder to plan and execute brand expansion initiatives.

Candidate Requirements

5–10 years of experience in textile marketing, institutional marketing, B2B sales or business development.

Strong knowledge of textiles, preferably towels, terry towels, home furnishings or hospitality textiles.

Experience in offline brand promotion, field marketing, institutional customer acquisition or trade marketing.

Ability to communicate effectively with hotel owners, purchase managers, hospital administrators and business decision-makers.

Strong presentation, negotiation, networking and relationship-building skills.

Willingness to travel regularly across Tamil Nadu.

Ability to plan and execute marketing initiatives independently and measure commercial results.

Experience working with hotels, hospitals, hospitality suppliers, textile manufacturers or home textile brands will be an advantage.

Compensation & Advantages

Fixed compensation based on experience and suitability.

Performance-linked incentives based on mutually agreed business targets.

Reimbursement of approved business travel expenses.

Opportunity to take ownership of brand development and grow with an expanding home textiles business.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 CEO / Business Head – Textile Brand & Marketing (Madurai)
🏢 Shree Balaji Textiles
📍 Madurai