About the role :

The BDM Events owns the regional Events Business Development function end to end pre-event prospecting and outreach, on-ground lead management, post-event follow-up, meeting conversion, and pipeline progression through to closure. This is a revenue-accountable BD leadership role, not an event operations role: the mandate is measurable pipeline and business outcomes, delivered through a managed team.

Key Responsibilities:

Pre-Event Business Development

- Own the regional pre-event BD strategy and execution
- Use event databases to identify target companies, accounts, personas and decision-makers.
- Drive structured, multi-channel outbound calling, email, LinkedIn, and build personalized outreach for priority accounts.
- Ensure adequate prospect coverage and engagement ahead of every event, in coordination with Marketing.
- Drive pre-event meetings and pre-logins, and build account-level visibility into engagement and opportunity potential.

During the Event

- Lead regional BD execution on-ground.
- Ensure effective lead capture, real-time qualification (Hot / Warm / Cold) and accurate categorization.
- Personally engage senior decision-makers and high-value prospects.
- Drive immediate follow-up and meetings wherever possible during the event.

Post-Event Conversion

- Own the complete post-event follow-up process across Hot, Warm and Cold segments.
- Build structured nurture journeys and drive meeting booking, confirmation and pre-login/login completion.




- Track opportunity progression through the funnel and partner with Sales on qualified handovers, contributing directly to closure.

Team Management

- Manage and mentor BDEs within the region; set daily, weekly and event-wise activity and outcome targets.
- Run regular pipeline and performance reviews; coach on prospecting, messaging, qualification and follow-up.
- Identify performance gaps, implement corrective actions and build a high-accountability, high-activity culture.

Reporting & Analytics

- Maintain accurate regional dashboards and trackers across pre-event, event and post-event stages.
- Track funnel movement from lead meeting login opportunity closure.
- Analyze event-wise and regional performance, identify leakage points, and report forecasts to leadership.

Desired Candidate's Skills:

- 4–7 years in B2B Business Development, Inside Sales, Events-led BD or Demand Generation; team management experience preferred.
- Strong outbound prospecting across cold calling, email, LinkedIn and multi-channel outreach.
- Solid grasp of lead qualification and sales funnels; comfortable engaging senior decision-makers and CXOs.
- Strong communication, negotiation and stakeholder-management skills; highly data-driven and target-oriented.
- Strong CRM discipline and ability to operate in a quick-paced, high-accountability environment.
- Background in commercial real estate, workplace, interiors, design-build, SaaS or similar B2B environments is a plus.

📌 Business Development Manager - Events (Bengaluru)
🏢 Flipspaces
📍 Bengaluru