Role Title: Branding & Content Marketing Specialist

Division: Phillips India

Department: Marketing

Reports To: Manager Marketing

Experience Required: 3-5 Years

Key Responsibilities Branding & Content Marketing

- Ensure consistency in brand messaging, tone, and visual identity across all channels
- Work closely with the design team to develop brochures, presentations, and other marketing collaterals.
- Develop corporate collaterals, including company profiles, corporate presentations, and brand communication materials.
- Ensure consistent implementation of brand guidelines across technology centres, offices, events, exhibitions, and digital platforms.
- Create high-quality content, including blogs, website copy, case studies, customer success stories, product videos, press releases, social media posts, newsletters, and video scripts.
- Support product launches and marketing campaigns with consistent brand messaging and engaging content.
- Collaborate with internal teams, customers,



and partners to gather insights and develop compelling stories.
- Develop content and branding materials for events, trade shows, exhibitions, and conferences.
- Support PR initiatives, including press release development, media outreach, and distribution.
- Coordinate with design agencies, internal teams, and product experts for content and creative development.
- Coordinate website content updates and support SEO initiatives to improve online visibility.
- Proofread and ensure the accuracy, quality, and consistency of all marketing communications.
- Manage social media platforms, including content planning, scheduling, publishing, community engagement, and performance tracking.
- Plan, coordinate, and execute seminars, demo days, customer engagement programmes, other marketing events.

📌 Branding and Content Marketing Specialist (Pune)
🏢 Phillips Machine Tools
📍 Pune