Company: Schbang

Location: Lower Parel, Mumbai, Maharashtra (Work from Office)

Experience: 4–6 Years

Employment Type: Full-time

About the Role

We are looking for a dynamic and strategic Brand Solutions & Influencer Marketing Lead who has strong experience across both brand solutions and influencer marketing.

The ideal candidate should be capable of managing end-to-end brand mandates, building integrated marketing strategies, driving influencer-led campaigns, and managing client relationships. This role requires a combination of strategic thinking, robust execution capabilities, and team leadership.

You should be equally comfortable understanding a brand brief, developing a marketing solution, identifying the right creators, and ensuring successful campaign delivery.

Key Responsibilities

Brand Strategy & Account Management

- Own and manage brand accounts, ensuring a thorough understanding of brand objectives, client expectations, and ongoing mandates.
- Translate client briefs into strategic digital marketing plans and integrated brand solutions.
- Develop monthly marketing plans aligned with brand priorities and business objectives.
- Act as the primary point of contact for clients, managing communication, expectations, and deliverables.
- Identify opportunities to strengthen brand positioning and upsell additional services.

Influencer Marketing & Campaign Strategy

- Conceptualise, strategise, and lead end-to-end influencer marketing campaigns.
- Identify and onboard relevant creators across macro, micro, and nano categories based on campaign objectives.
- Build influencer strategies that align with larger brand and marketing objectives.
- Manage creator relationships, talent partnerships, negotiations, campaign budgets, and deliverables.
- Oversee campaign execution and ensure timelines, quality, and campaign objectives are met.
- Stay updated with creator trends, platform developments, and evolving digital culture.

Campaign Execution & Collaboration

- Work closely with creative, content, media,



and other internal teams to develop and execute integrated campaigns.
- Establish project timelines, allocate resources, and ensure seamless campaign delivery.
- Monitor ongoing activities and proactively resolve execution challenges.
- Ensure all campaigns and brand deliverables meet client expectations and agreed scopes.

Team Management & Leadership

- Lead, mentor, and manage a team of brand solutions and influencer marketing executives.
- Delegate responsibilities, review deliverables, and maintain quality standards.
- Build effective workflows and processes to improve team efficiency.
- Support team development through regular feedback, guidance, and performance reviews.

Reporting & Performance Analysis

- Track campaign performance across reach, impressions, engagement, conversions, and ROI.
- Analyse campaign data to derive insights and provide actionable recommendations.
- Prepare and present monthly account reports and post-campaign evaluations.
- Use performance insights to optimise future brand and influencer marketing strategies.

Skills & Qualifications

- 4–7 years of relevant experience in Brand Solutions, Digital Marketing, Influencer Marketing, or Integrated Marketing, preferably in an agency environment.
- Prior hands-on experience in BOTH Brand Solutions/Client Servicing and Influencer Marketing is essential.
- Proven experience in managing client accounts and independently driving campaigns.
- Strong understanding of influencer ecosystems, creator partnerships, and platforms such as Instagram and YouTube.
- Experience working with lifestyle, beauty, luxury, FMCG, or other consumer-facing brands is preferred.
- Strong understanding of digital marketing, brand strategy, and integrated campaign planning.
- Experience in managing teams, budgets, timelines, and multiple projects simultaneously.
- Strong analytical, communication, negotiation, presentation, and client management skills.
- Working knowledge of Google Analytics and other campaign reporting tools.

If you enjoy building brand strategies, creating meaningful creator partnerships, and driving campaigns from thought to execution, we'd love to hear from you!

📌 Brand Solutions & Influencer Marketing Lead (Mumbai)
🏢 Schbang
📍 Mumbai