Key responsibilities

- Product brand strategy and positioning

 Own the brand strategy for the new product, in line with the MG Select brand identity and guidelines.

 Build the positioning, target audience, proposition and reasons to believe, grounded in customer and competitor insight.

 Define the product's role in the MG Select portfolio alongside the Cyberster and M9, so each stays distinct.

 Shape naming, messaging hierarchy and tone for the product with the brand and product teams.

- Brand planning, measurement and research

 Lead brand planning for the product within the MG Select brand plan: objectives, audiences, priorities,

investment and the launch calendar.

 Build and own the product's KPI framework, covering awareness, consideration, preference, share of voice, sentiment and funnel metrics.

 Track brand health and launch effectiveness with the Brand Research and Impact Measurement team,

and run regular reviews.

 Apply brand research basics, including segment and competitor studies, owner and intender research,

creative pre-tests and post-launch evaluation.

 Bring the voice of the customer into product, pricing and feature conversations before launch.

 Turn findings into transparent actions to run and optimise the brand, and share them with leadership.

- Go-to-market planning

 Build the end-to-end go-to-market plan: pre-launch, reveal, launch, first deliveries and sustenance.

 Set launch objectives, phasing and the critical path, and run it as the single launch owner.

 Work with product, sales and finance on pricing inputs, variant strategy, launch timing and volume ambitions.

 Plan the launch budget and media mix across ATL, digital, PR, experiential and partnerships.

- Launch campaign and communication

 Brief and lead creative and media agencies on the launch campaign, from key visual and film to print,

outdoor and digital.

 Own the product story across every channel, and hand the social, digital and PR teams the assets and narrative they need.

 Plan the media reveal and first drives with the PR team, so early reviews reflect the product's strengths.

- Launch and product experiences

 Partner with the experiential team on the reveal event, previews, first drives and invitation-only moments for the product.





 Make sure every experience carries the product's story, from the invitation and the setting to the follow-

up.

 Use experiences to build early demand, priority interest and word of mouth among the right audience.

- Partnerships for the launch

 Identify and close launch partnerships with brands, platforms and properties that share the product's audience.

 Create co-branded moments and limited programmes that put the product in the right places, in front of the right people.

- Cross-functional collaboration

 Work across the MG and MG Select brands so the launch stays distinct while sharing learnings and opportunities.

 Work closely with the four marketing COEs: Experiential Marketing; Retail Marketing; Digital Experience,

Digital Marketing and Digital Planning; and Social Media Marketing, which also runs influencer marketing.

Lead them, with product, PR, sales, service and customer experience, as one launch team.

 Keep leadership informed with clear launch reviews and decision-ready recommendations.

- Post-launch performance and sustenance

 Track enquiries, test drives, bookings, conversion and brand health, and act fast on what the numbers say.

 Plan sustenance activity after launch: new stories, owner content, special editions and seasonal moments.

 Report results against launch goals and feed the learnings into the next MG Select launch.

- Retail launch readiness

 Support the retail team with launch kits, product training content and display guidance so MG Select

Experience Centres present the product consistently.

Who we are looking for

 A go-getter. You do not wait for a brief. You see what the launch needs and make it happen.

 A brand champion. You care about how a product feels to its buyer, and you will push back when something is not right for the brand.

 Strategic and hands-on.



You can build the positioning on Monday and sit with the agency on the key visual on Tuesday.

 Gut-led, with rigour. You trust your instinct on what a luxury buyer wants, and you back it with insight and numbers.

 A launch owner. You hold the plan, the timelines and the detail, and you keep many teams moving to one date.

 A natural collaborator. You bring product, sales, agencies and partners together and people enjoy working with you.

 Commercially minded. You know a great launch is measured in bookings as much as in buzz.

Experience and qualifications

Must have

 6 to 9 years of experience in brand management, product marketing or launch roles for consumer brands.

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JSW MG Motor India | Marketing |

 Hands-on ownership of at least one end-to-end product launch, from positioning to post-launch performance.

 Experience leading creative and media agencies on integrated campaigns.

 Experience working with product, sales and finance teams on pricing, timing and launch decisions.

 Working knowledge of brand planning, brand management, KPI tracking and brand research basics.

 Experience planning and managing launch budgets.

 Strong written and spoken English, with a sharp eye for copy and visual quality.

 Graduate degree; MBA or equivalent in marketing preferred.

Good to have

 Launch experience in automotive, premium automotive, luxury, consumer durables or other high-

involvement categories.

 Exposure to electric vehicles or new-technology products.

 Experience working with experiential and PR teams on reveals and media drives.

 Experience with global or parent-brand teams on product and launch alignment.

Why this role

 Own a launch, end to end. Few roles give one person the full go-to-market of a luxury product. This one does.

 Real visibility. In a small team, your work is visible to leadership from day one and your decisions shape the product's success directly.

 Room to grow. As MG Select expands its portfolio, the role is built to grow with it, in scope, in team and in seniority.

 A luxury brand in the making. You will help build a recent, experience-first luxury name in Indian automotive, backed by the scale of JSW MG Motor India.

📌 Brand Marketing Manager (Gurugram)
🏢 JSW MG Motor India
📍 Gurugram