ABOUT WENOVA BRANDS

Wenova Brands is a Chennai-based consumer company building science-backed, purpose-driven food brands across D2C, digital, retail and international markets.

Our portfolio includes

- Kiddikind Doctor-developed, clean-label pediatric nutrition.
- Chewboo Better-for-you snacking that brings together health, taste and convenience, without making healthy eating boring.

Were building brands that people don’t just buy, but trust, choose and grow with. And we’re still early. That’s what makes this interesting.

THE OPPORTUNITY

Chewboo is ready for its next chapter.

We’re looking for a Brand Manager to take ownership of Chewboo’s brand strategy, positioning, communication, campaigns and growth.

This isn’t about inheriting a finished playbook.

You’ll help write it.

You’ll work closely with leadership, product, R&D;, creative, performance and sales teams to turn consumer insights into propositions, products and campaigns that people remember.

If you’ve built brands and are ready for a role where your decisions can directly shape the business, this could be that opportunity.

WHAT YOU’LL OWN

Brand Strategy & Growth

- Own Chewboo’s brand strategy, positioning and growth roadmap.
- Define how the brand shows up across channels and consumer touchpoints.
- Build awareness, consideration, preference and loyalty.
- Connect brand priorities to commercial outcomes.

Consumer & Category

- Understand consumer behaviour, needs, motivations and emerging trends.
- Track competitors, category movements and whitespace opportunities.
- Turn consumer insights into actionable brand opportunities.





Brand & Communication

- Develop campaigns and communication that make Chewboo distinctive and memorable.
- Shape the brand voice, narrative and storytelling.
- Work with creative, content and influencer partners to bring ideas to life.

Campaigns & Marketing

- Lead integrated campaigns across digital, social, influencer and relevant offline channels.
- Partner with performance marketing to balance brand building with growth.
- Use data and consumer response to continuously improve.

Product & NPD

- Work with product and R&D; teams on recent product development.
- Own the consumer and brand lens for new propositions.
- Contribute to naming, proposition, packaging and go-to-market strategy.

WHAT WE’RE LOOKING FOR

- 2–6 years of experience in Brand / Marketing, preferably across FMCG, Food, D2C, Nutrition, Wellness or Consumer brands.
- Experience building, scaling or significantly growing a consumer brand.
- Strong understanding of consumers, positioning, storytelling and creative strategy.
- Commercial mindset with an understanding of the connection between consumer, product, marketing and revenue.
- Comfortable working across creative, performance, product, sales and leadership teams.
- Entrepreneurial, curious and comfortable with ambiguity.
- Someone who sees a blank page and thinks “let’s build this.”

Most importantly, we’re looking for someone who wants to build, not just manage.

ONE LAST THING

This is a startup.

You’ll get ownership, access and speed, but not everything will be perfectly structured. Sometimes, you’ll be the person building the structure.

📌 Brand Marketing Lead (Chennai)
🏢 Wenova Brands
📍 Chennai