Role Overview

We are looking for a dynamic and result-oriented Brand Manager to drive brand growth, strengthen brand positioning and lead integrated marketing initiatives. The role will focus on data-driven marketing, digital campaigns, brand strategy and go-to-market planning to enhance brand visibility, customer engagement and business growth.

Key Responsibilities

1. Brand Strategy & Positioning: Develop and execute brand strategies to strengthen brand identity, market positioning and overall brand presence.
2. Data Analytics & Insights: Analyse marketing performance, customer behaviour, campaign metrics and market trends to generate actionable insights and improve business outcomes.
3. Digital Marketing: Plan, execute and optimise digital marketing initiatives across various platforms to drive brand awareness, engagement and lead generation.
4. Campaign Management: Conceptualise and manage integrated marketing campaigns, including digital campaigns, promotions and brand-led initiatives.
5. Go-to-Market Strategy: Develop and execute go-to-market plans for new launches, services, products and marketing initiatives.
6. Performance Monitoring: Track campaign effectiveness, ROI, customer acquisition metrics and other KPIs to ensure marketing efficiency.
7. Market Research & Competitor Analysis: Monitor industry trends,



competitor activities and consumer preferences to identify growth opportunities.
8. Cross-functional Coordination: Work closely with digital, creative, sales and business teams to ensure consistent brand communication and successful execution of marketing strategies.

Key Skills & Competencies

- Strong understanding of brand management and brand positioning.
- Expertise in data analytics, marketing metrics and performance reporting.
- Hands-on experience in digital marketing and digital campaign management.
- Knowledge of SEO, SEM, social media marketing and paid media campaigns.
- Experience in go-to-market strategy and integrated marketing campaigns.
- Robust analytical, strategic thinking and problem-solving abilities.
- Excellent communication, stakeholder management and project management skills.

Role: Brand Management, Industry Type: Beauty & Personal Care, Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Diploma in Digital Marketing, B.A - Bachelor of Arts in Any Specialization Key Skills Skills highlighted with ‘‘ are preferred keyskills Digital MarketingData AnalyticsBranding StrategyDigital Campaigns Brand StrategyBrand CommunicationMarketing Communication PlanningMarketing CommunicationDigital Branding

📌 Brand Manager (New Delhi)
🏢 VLCC
📍 New Delhi