About MetaMorph:

MetaMorph partners with organizations to scale and innovate by putting people at the center of their strategy. With experience across 220+ organizations, we help align talent, enhance capabilities, and build strong employer brands through data-driven insights and end-to-end support.

About our Client:

FMCG company

Role Overview:

We are looking for a agile and result-oriented Brand Lead to manage brand strategy, marketing initiatives and business growth.

The incumbent will be responsible for developing and executing integrated marketing strategies, strengthening brand positioning, driving consumer engagement, managing product portfolios and ensuring effective execution of marketing campaigns across relevant channels.

The role requires a combination of strategic thinking, consumer understanding, creativity and strong commercial acumen.

Key Responsibilities:

A. Brand Strategy & Management

- Develop and implement brand strategies aligned with overall business objectives.
- Strengthen brand positioning, identity, awareness and consumer preference.
- Drive brand growth through effective marketing initiatives and strategic planning.
- Ensure consistency in brand communication across all consumer touchpoints.

B. Marketing Campaigns & Execution

- Plan and execute integrated marketing campaigns across traditional and digital platforms.
- Develop effective communication strategies to improve brand visibility and consumer engagement.
- Work closely with creative agencies, media partners and external stakeholders.
- Monitor campaign performance and ensure effective utilisation of marketing budgets.

C. Consumer & Market Insights

- Conduct market research and analyse consumer behaviour, preferences and trends.
- Track competitor activities, market developments and emerging opportunities.
- Translate consumer insights into actionable marketing strategies.
- Identify new consumer segments and opportunities for business expansion.

D. Digital Marketing & Brand Communication

- Drive digital brand presence across relevant platforms.




- Work with digital marketing teams and agencies on social media, content and performance marketing initiatives.
- Develop engaging brand communication and content strategies.
- Monitor digital campaign effectiveness, engagement and brand performance.

E. Product & Portfolio Management

- Work closely with internal teams on new product development, launches and portfolio enhancement.
- Identify opportunities for product innovation and differentiation.
- Drive effective go-to-market strategies for new initiatives.
- Monitor product performance and recommend improvements based on market feedback.

F. Stakeholder Management

- Collaborate with sales, product development, finance, operations and leadership teams.
- Manage external agencies, vendors and marketing partners.
- Ensure timely execution of marketing projects and initiatives.
- Present brand performance, campaign results and strategic recommendations to senior management.

Experience & Candidate Profile

- 6-10 years of experience in brand management, marketing or category management.
- Experience in a reputed consumer-facing organisation.
- Strong understanding of brand strategy, marketing communications and consumer behaviour.
- Proven experience in managing integrated marketing campaigns.
- Experience in digital marketing, media planning and agency management.
- Exposure to new product launches, brand development and market expansion.
- Strong analytical, strategic thinking and commercial skills.
- Ability to manage multiple projects and work in a fast-paced business environment.

Key Competencies

- Strategic brand thinking.
- Strong communication and presentation skills.
- Data-driven decision-making.
- Project and budget management.
- Stakeholder management and collaboration.
- Strong ownership and execution capabilities.

Ideal Candidate Profile A marketing professional with strong brand management experience, who can independently drive brand strategy, marketing execution and business growth. The ideal candidate should combine consumer understanding, creative thinking and commercial orientation to build strong brands and deliver measurable business results.

📌 Brand Lead | 6 to 10 yrs | FMCG | Mumbai
🏢 MetaMorph
📍 Mumbai