General Description of the Role

Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumersand shoppers to enhance their experience whilstin-store and in venues. As Brand Ambassador with Campari India, you will supportsthe drink strategyon key brands and leads the on- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.

The Brand Ambassador is as well directly responsible for the development and activation of key brands including defining the drink strategy together with Marketing and commercial team. This includes defining strategy based on global and regional strategy, identify outlets and private consumersand approach them and execute strategy.

Mission/Objectives The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.

Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

Key Responsibilities and Activities

- Working closely with the marketing team, support on premise and industry focused activation sessions and events
- Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels




- Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
- Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives
- Coordinate with the distributor for stock, execution and other requirements
- Coordination with the local agency partners to execute activations
- Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
- Manage the POSM and deploy in the right outlets
- Keep inventory of all POSM and procure all locally produced POSM
- Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
- Support the development of face-to-face training module development
- Manage payments with distributor and other partners

Experience Required

- Significant Liquor Industry experience essential, with strong On-Premise focus 5 years +
- Strong Leadership and coaching capability
- Solid relationships in On Premise
- Sales experience highly regarded

Skills

- Creativity
- Expertise in mixology
- Ability to create cocktail lists across all levels of the On Premise
- Ability to convey passion for our brands
- Ability to network and build strong relationships
- Brand and consumer focused
- Industry knowledge of local and interregional brands& competitors
- Awareness of local and global market and consumer trends
- Bar management acumen
- Public Speaking and presentation skills
- Training Skills

📌 Brand Ambassador - North (Delhi)
🏢 Campari Group
📍 Delhi