We are looking for a result-oriented Assistant Manager – Performance Marketing to drive digital growth through paid media, performance campaigns and marketplace advertising. The ideal candidate should be hands-on, data-driven and capable of independently managing and scaling campaigns.
Key Responsibilities
- Plan, execute and optimise paid campaigns across Meta (Facebook & Instagram).
- Drive creative testing, audience segmentation and A/B experiments to improve campaign performance.
- Manage advertising campaigns across quick-commerce and marketplaces such as Blinkit, Zepto, Swiggy Instamart, Amazon and Flipkart.
- Monitor key metrics including ROAS, CAC, CPA, CTR and conversions.
- Track campaign performance and ensure accurate measurement using GA4, GTM and Meta Pixel.
- Analyse data, manage budgets and identify opportunities to improve ROI.
- Work closely with creative and marketing teams to develop performance-led campaigns.
What We’re Looking For
- 3–4 years of experience in Performance Marketing / Paid Media,
preferably in FMCG, D2C or e-commerce.
- Strong hands-on experience in independently managing Meta Ads.
- Experience with quick-commerce or marketplace advertising.
- Working knowledge of GA4, GTM and Meta Pixel.
- Strong Excel / Google Sheets and analytical skills.
- Bachelor's or Master's degree in Marketing, Business or a related field.
Good to Have
- Experience in tea, beverages or packaged food categories.
- Understanding of regional marketing and consumer behaviour.
Ideal Candidate: A self-driven performance marketer who combines creative thinking with solid analytical skills and understands how to convert marketing spends into measurable business growth. Job Type: Full-time
Application Question(s)
- Have you run Blinkit, Zepto or Instamart ads?
- What monthly ad budget have you handled?
- Have you worked in FMCG/D2C?
Experience:
- food company: 2 years (Preferred)
- Work Location: In person