- Develop and execute area-wise sales strategies to achieve monthly, quarterly, and annual sales targets.
- Manage and expand distributor, dealer, retailer, and wholesaler networks.
- Identify recent business opportunities and increase market penetration.
- Monitor sales performance, market trends, competitor activities, and pricing strategies.
- Conduct regular market visits to ensure product availability and visibility.
- Build and maintain strong relationships with distributors and key customers.
- Ensure timely collection of outstanding payments and maintain credit discipline.
- Coordinate with the marketing team for promotional activities, schemes, and product launches.
- Prepare sales forecasts, territory plans, and daily/weekly/monthly sales reports.
- Manage and motivate the sales team to achieve individual and team targets.
- Ensure effective implementation of company sales policies and trade schemes.
- Coordinate with production, logistics,
and accounts departments for smooth sales operations.
- Monitor distributor stock levels and ensure timely replenishment.
- Analyze sales data and implement corrective actions to improve performance.
Required Skills & Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5–8 years of experience in FMCG / Food Products sales.
- Strong knowledge of distributor management and territory sales development.
- Excellent communication, negotiation, and leadership skills.
- Ability to achieve sales targets and manage a field sales team.
- Proficiency in MS Excel, sales reporting, and CRM tools.
- Willingness to travel extensively within the assigned territory.