STATE BUSINESS DIRECTOR (SBD)

Punjab | GMC Consumer Brands

GMC Consumer Brands is expanding its footprint across India's fast-growing FMCG market, and we are looking for an ambitious, commercially driven State Business Director (SBD) Punjab to lead our state operations and accelerate our growth journey

This is an exciting leadership opportunity for an accomplished FMCG sales professional who wants to take ownership of an entire state's business, build strong distribution networks, lead high-performing teams and establish emerging consumer brands in a competitive marketplace

OUR BRAND PORTFOLIO

You will lead the growth and market development of three exciting consumer brands:

- KREMIO Biscuits & Cakes
- KiKiBoom Confectionery
- BAZOOKA – Beverages

Job Role & Description As State Business Director, you will be responsible for the overall business performance, sales growth, distribution expansion and market execution across Punjab.

You will operate as the business leader for the state, translating company strategy into measurable commercial results

1. State Business Leadership

- Take complete ownership of the state's sales, revenue and business growth targets.
- Develop and execute the annual and monthly state business plans.
- Drive market share, revenue growth and profitable business expansion

2. Distribution & Market Expansion

- Build and strengthen the state's distributor and super-stockist network.
- Identify new territories, markets and business opportunities.
- Expand retail penetration and product availability across urban and rural markets.
- Develop strong relationships with distributors, wholesalers and key retailers

3. Sales Team Leadership

- Recruit, lead, mentor and manage the state sales team.
- Set clear targets and performance expectations for regional and field teams.
- Build a performance-oriented sales culture with robust accountability.




- Drive productivity, market coverage and execution excellence.

4. Business Performance & Control

- Monitor sales performance, secondary sales, collections and distributor productivity.
- Manage trade schemes, channel profitability and market investments.
- Maintain effective sales forecasting and business reporting.
- Ensure disciplined execution of company policies and commercial processes

Candidate Profile

- 7–12 years of relevant experience in FMCG sales and distribution.
- Prior experience handling a state, large territory or equivalent business responsibility.
- Solid understanding of general trade, distributor management and retail distribution.
- Experience in food, beverages, confectionery, biscuits or other FMCG categories will be highly preferred.
- Demonstrated ability to build distribution networks and deliver aggressive growth targets.
- Strong leadership, negotiation, analytical and commercial skills.
- Entrepreneurial mindset with a strong sense of ownership and execution

WHY JOIN GMC CONSUMER BRANDS?
- Leadership Ownership: Take charge of an entire state's business rather than managing just a sales territory.
- Multiple High-Growth Categories: Lead a diversified portfolio across biscuits, cakes, confectionery and beverages.
- Build Brands: Be part of the journey of scaling emerging consumer brands.
- Strategic Exposure: Work closely with senior management and contribute directly to business decisions.
- Career Growth: Opportunity to grow with an expanding FMCG organisation and take on larger leadership responsibilities.
- Performance-Driven Environment: A culture that values initiative, accountability, innovation and measurable results

POSITION DETAILS Position: State Business Director (SBD)

Company: GMC Consumer Brands

Location: Punjab, India

Function: Sales & Business Development

Experience: 7–12 Years ( FMCG )

Employment Type: Full-Time

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