About the role:

As a Frontliner - CBS Retail at Jaquar, you will be the brand ambassador responsible for promoting Jaquars products in the retail segment. Your primary goal will be to drive revenue performance, enhance product visibility, support dealer growth, and generate new business prospects through various customer engagement activities. This role requires a dynamic individual who can establish and maintain strong relationships with dealers, ensure product knowledge is effectively communicated, and contribute to the overall growth of Jaquars market presence.

Role & responsibilities

- Drive revenue performance for Jaquar products in the respective segment
- Monitor and improve key product performance in the respective segment
- Support dealer growth by providing training, resolving issues, and ensuring optimal product display and branding at showrooms
- Conduct focused customer events, including Jaquar World (JW) visits, Orientation Centre (OC) visits, Jaquar Display Showroom (JDS) engagements, and factory visits to generate prospects and enhance brand awareness
- Educate dealers and their sales staff on product details, USPs, competition benchmarking, and value propositions
- Ensure price discipline and brand hygiene at all dealer counters
- Personally handle customers at dealer counters to demonstrate effective selling techniques and product knowledge
- Maintain detailed records of customer interactions and follow up until conversion to sales using company-provided software
- Generate and follow up on leads from dealers, trade customers, and plumbers to drive sales




- Organize and conduct plumber meets and training sessions to ensure proper installation and product knowledge
- Introduce and educate dealers on recent product modifications and updates
- Promote the use of dealer portals for problem resolution and access to the latest information
- Ensure dealers issue warranty certificates to every customer and educate them on the benefits of warranty support
- Coordinate with customer care to resolve any issues related to supplies, sales, policies, and other concerns
- Facilitate visits of key stakeholders to the Orientation Centre (OC) and factory to enhance their understanding of Jaquars capabilities and product range
- Foster strong relationships with dealers and key stakeholders through regular interactions and support

Preferred candidate profile

- Experience in working with dealers and channel partners
- Strong product knowledge and the ability to communicate it effectively
- Ability to generate and follow up on leads
- Excellent networking and relationship-building skills
- Effective follow-up abilities and attention to detail
- Market understanding and competitor mapping skills
- Experience in coordinating with multiple stakeholders to achieve results
- Expertise in creating brand presence and visibility

Role: Other, Industry Type: Building Material, Department: Other, Employment Type: Full Time, Permanent Role Category: Other Education UG: Any Graduate PG: Any Postgraduate read more

Key Skills Skills highlighted with ‘‘ are preferred keyskills Dealer NetworkDealer Channel ManagementChannel SalesDistribution Channel Sales

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