Performance Marketing Specialist

Location: MG Road, Bengaluru
Work Mode: Full-Time | Work From Office
Experience: 1–3 Years ( Freshers are not eligible for this position)
CTC: ₹4–6 LPA, based on experience and practical skills
Location Preference: Candidates currently based in Bengaluru or willing to relocate to Bengaluru

About Digirank

Digirank is a digital marketing agency in Bengaluru helping businesses generate measurable leads, sales and revenue through Google Ads, Meta Ads, SEO, website design and performance marketing.

We are looking for a Performance Marketing Specialist who can independently manage paid advertising campaigns across multiple client accounts. The ideal candidate should have strong hands-on experience with Google Ads, Meta Ads and D2C/eCommerce marketing, along with the ability to analyse data and make performance-driven decisions.

Key Responsibilities

- Plan, launch, manage and optimise Google Ads, Meta Ads and LinkedIn Ads campaigns for D2C, eCommerce and lead-generation clients..
- Manage campaigns across Search, Performance Max, Shopping, remarketing, catalogue and conversion-focused Meta campaigns.
- Monitor and optimise key metrics such as ROAS, CPA, CPL, CTR, CPC, CVR, AOV and revenue.
- Analyse campaign performance, identify the reasons behind changes in results and take corrective action.
- Optimise targeting, bidding, keywords, budgets, creatives, offers and landing pages based on performance data.
- Manage multiple client accounts while maintaining campaign budgets, timelines, tasks and follow-ups.
- Communicate campaign performance, insights, challenges and recommendations directly with clients.
- Prepare daily, weekly and monthly performance reports using Google Sheets, Looker Studio or similar tools.
- Work with the creative team on new ad concepts, hooks, UGC ideas, offers, static/video creatives and creative testing.
- Support tracking and measurement through GA4, GTM, Meta Pixel/CAPI and Google Ads conversion tracking.
- Use GenAI tools such as ChatGPT, Gemini and other AI platforms for research, ad copy, competitor analysis, creative ideation and reporting.

Must-Have Skills





- 1–3 years of hands-on experience in performance marketing.
- Strong practical knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads.
- Experience managing D2C/eCommerce campaigns focused on purchases, revenue and ROAS.
- Good understanding of Search, Performance Max, Shopping and remarketing campaigns.
- Strong ability to read campaign data and identify what is driving or hurting performance.
- Understanding of creative performance, offers and landing-page conversion.
- Experience managing multiple client accounts or campaigns simultaneously.
- Strong Google Sheets and reporting skills.
- Good communication skills with the ability to interact with clients through calls, meetings, WhatsApp and email.
- Working knowledge of tracking, attribution and conversion measurement.

Preferred Skills

- Experience working with Shopify or WooCommerce brands.
- Knowledge of Google Merchant Center and product feeds.
- Hands-on experience with Meta Pixel, Conversion API, GA4 and GTM.
- Experience with Looker Studio or similar reporting platforms.
- Basic understanding of SEO, social media and website conversion optimisation.
- Previous experience in a digital marketing or performance marketing agency.

What We’re Looking For

We’re looking for someone who:

- Takes ownership of campaign performance rather than only executing tasks.
- Can understand why performance changed and what should be done next.
- Makes optimisation decisions based on data.
- Can confidently communicate insights and recommendations to clients.
- Thinks beyond ads and considers creatives, offers, landing pages and the overall customer journey.
- Can manage multiple accounts without missing important budgets, deadlines or follow-ups.
- Uses AI and modern marketing tools to improve research,



execution and decision-making.

What We Offer

- ₹4–6 LPA CTC, based on experience and practical skills.
- Opportunity to work with multiple D2C, eCommerce and lead-generation brands.
- Hands-on exposure to Google Ads, Meta Ads, analytics, tracking and creative strategy.
- Direct client communication and involvement in campaign strategy.
- Performance-based career growth.
- Exposure to modern marketing, automation and GenAI tools.
- A rapid-paced workplace where you can take ownership and build practical performance marketing expertise.

Location & Relocation

Work Location: MG Road, Bengaluru – 560001
Work Mode: In-person / Work From Office

This role is based in Bengaluru. Candidates who are currently living in Bengaluru or are willing to relocate to Bengaluru are welcome to apply.

How to Apply

Send your updated resume to [email protected]

Pay: ₹400,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Are you willing to work full-time from our office in MG Road, Bangalore ?
- Do you have direct experience managing D2C or eCommerce paid advertising campaigns?

- How much monthly advertising budget have you personally managed?

- Describe one D2C/eCommerce campaign you personally managed.
- Meta campaign ROAS drops from 3.5x to 1.6x while CTR falls and CPA rises. What would you check and optimize first?
- How would you structure Meta Ads for an eCommerce brand with 50+ products?
- Which tracking and measurement tools have you worked with?
- How do you identify creative fatigue in Meta Ads, and what would you ask the creative team to produce next?
- How many client advertising accounts have you handled simultaneously?
- How do you prepare weekly/monthly performance reports for clients? Which tools and metrics do you normally use?
- Do you have hands-on experience managing Meta Ads, Google Ads and Linkedin?

- Notice Period (e.g., Immediate, 30 days, 60 days)
- Present Monthly Salary
- Expected Monthly Salary

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Digirank
📍 Bengaluru