We’re Hiring | Social Media & Digital Marketing Manager

Location: Angamaly, Kerala
Employment Type: Full-time | On-sit

About Us

Mother’s is an established food manufacturing and FMCG company with a legacy dating back to 1974. With a growing portfolio of food products and an expanding market presence, we are focused on building a trusted consumer brand through quality, innovation and meaningful brand communication.

As we continue to strengthen our digital presence, we are looking for a strategic, creative and performance-driven Social Media & Digital Marketing Manager to lead our digital marketing initiatives and build a strong online identity for Mother’s.

Role Overview

The Social Media & Digital Marketing Manager will be responsible for developing and executing the company's digital marketing strategy, strengthening brand presence across digital platforms, driving consumer engagement and delivering measurable marketing outcomes.

The role requires a combination of strategic thinking, creative direction, campaign management and performance analysis. The ideal candidate should understand consumer behaviour, have a strong sense of brand storytelling and know how to translate business objectives into effective digital marketing initiatives.

Key Responsibilities

1. Digital Marketing Strategy & Planning

- Develop and implement an integrated digital marketing strategy aligned with business and brand objectives.
- Create annual, quarterly and monthly digital marketing plans.
- Define target audiences, content pillars, campaign themes and platform-specific strategies.
- Identify opportunities to increase brand awareness, consumer engagement, website traffic and online sales.
- Plan and manage digital marketing budgets and campaign allocations.
- Monitor competitors, industry developments and emerging digital marketing trends.

2. Social Media Strategy & Management

- Lead the brand's presence across Instagram, Facebook, YouTube and other relevant platforms.
- Develop and manage monthly content calendars and campaign schedules.
- Establish a consistent brand voice, visual identity and communication strategy.
- Drive organic reach, engagement, community growth and brand visibility.
- Oversee publishing, audience interaction, social listening and community management.
- Identify opportunities for innovative content formats, reels, storytelling and consumer-led campaigns.

3. Content Strategy & Creative Direction

- Lead the development of creative concepts, campaign ideas and brand storytelling.
- Guide the content creation team, graphic designers, video editors, photographers and external agencies.
- Plan product shoots, food photography, lifestyle content, founder-led videos and brand films.
- Develop creative briefs and ensure content aligns with brand positioning and guidelines.
- Drive campaigns that communicate product quality, brand values,



product benefits and consumer trust.
- Ensure consistent quality and timely execution of all digital content.

4. Paid Digital Marketing & Campaign Management

- Plan, execute and optimise digital advertising campaigns across Meta, Google and other relevant platforms.
- Define campaign objectives, audience targeting, budgets and performance benchmarks.
- Monitor campaign performance and optimise for reach, engagement, traffic, leads and conversions.
- Work with performance marketing specialists or agencies to improve campaign effectiveness.
- Track key metrics such as ROAS, CPC, CPM, CTR, CPA and conversion rates.
- Ensure appropriate tracking and measurement through tools such as Meta Pixel, Conversions API and Google Analytics.

5. Influencer & Creator Marketing

- Develop and execute influencer marketing and creator collaboration strategies.
- Identify suitable influencers and content creators aligned with the brand.
- Coordinate collaborations, product seeding, campaign briefs and deliverables.
- Build user-generated content initiatives and consumer engagement campaigns.
- Evaluate influencer campaign performance and return on investment.

6. E-commerce & Digital Growth Coordination

- Work closely with the e-commerce team to drive online visibility and product discovery.
- Support promotional campaigns across the company website, marketplaces and quick-commerce platforms.
- Coordinate digital campaigns that contribute to website traffic, customer acquisition and online sales.
- Ensure consistency in product communication and brand presentation across digital touchpoints.
- Identify opportunities to improve the digital consumer journey.

7. Analytics, Reporting & Performance Monitoring

- Establish digital marketing KPIs and performance benchmarks.
- Monitor social media growth, reach, engagement, website traffic and campaign performance.
- Analyse content performance and identify opportunities for improvement.
- Prepare monthly digital marketing performance reports.
- Track campaign budgets, spending efficiency and marketing returns.
- Present actionable insights and recommendations to management.

8. Team & Agency Management

- Manage and guide the social media and content execution team.
- Coordinate with internal marketing, sales and e-commerce teams.
- Manage external agencies, freelancers, influencers and other marketing partners.
- Establish workflows, timelines, approval processes and accountability within the team.




- Ensure timely delivery and quality of all marketing initiatives.

Candidate Profile

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration or a related field.
- 4–6 years of experience in digital marketing and social media management.
- Experience in managing digital marketing for FMCG, food, retail or consumer brands will be a strong advantage.
- Solid understanding of social media platforms, digital advertising and content strategy.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics, Meta Business Suite and digital reporting tools.
- Understanding of SEO, website analytics, conversion optimisation and e-commerce marketing.
- Strong creative thinking, storytelling and brand-building capabilities.
- Experience managing teams, creative agencies and marketing budgets.
- Excellent communication, presentation and leadership skills.
- Ability to interpret data and translate insights into marketing decisions.
- Malayalam and English communication skills preferred.

What We’re Looking For

- A strategic thinker who understands both brand building and business growth.
- Someone who can combine creativity with data-driven decision-making.
- A strong leader who can guide creative teams and manage multiple marketing initiatives.
- Someone who takes ownership of digital marketing performance and campaign outcomes.
- A trend-aware professional who brings fresh ideas and cutting-edge approaches.
- Someone who can build a consistent, recognisable and trusted digital identity for Mother’s.

Why Join Mother’s?

- Be part of an established food and FMCG brand with a legacy of over five decades.
- Opportunity to lead and shape the brand's digital marketing direction.
- Freedom to experiment with creative campaigns and innovative marketing strategies.
- Work closely with management and cross-functional teams.
- Play a significant role in building a growing consumer brand.
- Opportunity to make a measurable impact on brand growth and business performance.

How to Apply

Interested candidates can share their updated resume along with their portfolio or examples of digital campaigns and social media accounts they have managed at [email protected].

Please mention "Application – Social Media & Digital Marketing Manager" in the subject line.

Build the brand. Create impact. Drive digital growth with Mother’s.

#Hiring #DigitalMarketingManager #SocialMediaManager #DigitalMarketingJobs #FMCGJobs #BrandMarketing #MarketingCareers #KeralaJobs #MothersFoods

Pay: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Angamally South, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Digital marketing: 1 year (Required)

Work Location: In person

📌 Social Media & Digital Marketing Manager (India)
🏢 Mother's Foods
📍 India