Head of Marketing

Beyond Bancard | Full-Time

Schedule: Combination of local working hours and U.S. business hours, with consistent Pacific Time overlap

About Beyond Bancard

Beyond Bancard is a growing payments technology company providing merchant services, point-of-sale systems, payment gateways, and tailored payment solutions for traditional and specialty industries. We help businesses accept payments through flexible solutions, multiple banking relationships, transparent pricing, and hands-on support.

About the Role

We are looking for a Head of Marketing with a strong background in paid advertising and B2B customer acquisition within fintech or SaaS.

The primary focus of this role is building, managing, and scaling paid advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms. You will own the strategy, budget, execution, testing, and reporting required to turn advertising spend into qualified merchant leads, activated accounts, and recurring revenue.

You will also lead content creation, social media marketing, SEO, and brand development, ensuring these efforts support our acquisition strategy and strengthen Beyond Bancard’s presence.

This is a hands-on leadership role requiring proven experience marketing to businesses in the United States. You must be comfortable working a combination of local and U.S. business hours to collaborate consistently with our California-based leadership and sales teams.

Key Responsibilities

Paid Advertising and Customer Acquisition — Primary Focus

- Own paid advertising strategy and execution across Google Ads, Meta Ads, LinkedIn Ads, and additional platforms as opportunities emerge.
- Launch, manage, and scale campaigns targeting U.S. businesses to generate qualified merchant leads and new customers.
- Develop campaigns by industry, merchant profile, product, and payment need.
- Manage budgets, bidding strategies, audience targeting, keyword research, retargeting, and ongoing optimization.
- Continuously test ad copy, images, videos, offers, audiences, and landing pages.
- Improve the conversion journey from ad click to inquiry, application, approval, and merchant activation.
- Implement reliable conversion tracking and CRM attribution to identify which campaigns produce revenue-generating merchants.
- Measure and improve cost per qualified lead, cost per activated merchant, customer acquisition cost, and return on advertising spend.
- Work with sales and underwriting to improve lead quality and prioritize merchant segments we can successfully serve.
- Scale successful campaigns while maintaining acquisition efficiency.





Content Creation and Ad Creative

- Lead the creation of compelling ad copy, graphics, short-form videos, testimonials, and landing-page content.
- Establish a consistent creative testing process to identify messages and formats that drive conversions.
- Manage designers, copywriters, video editors, agencies, and freelancers to maintain a steady flow of fresh creative.
- Translate payment products and technical capabilities into clear benefits for business owners.
- Develop industry-specific content that supports paid campaigns, builds credibility, and helps sales close business.
- Ensure content and messaging resonate with U.S. business owners and decision-makers.

Social Media, SEO, and Brand Growth

- Own the company’s organic social media strategy, publishing schedule, and brand presence.
- Create content that educates merchants, showcases our solutions, and builds trust.
- Develop an SEO strategy that improves visibility for relevant payment services, products, and merchant industries.
- Oversee website content, technical SEO coordination, and landing-page improvements.
- Maintain consistent messaging and visual standards across Beyond Bancard and related product brands, including Blitz.
- Use insights from paid campaigns to inform organic content, social media, and SEO priorities.

Leadership, Budget, and Reporting

- Build and lead a marketing team across paid media, creative production, content, social media, and SEO.
- Manage U.S. and international team members, external agencies, and specialized contractors.
- Own the marketing budget, with paid acquisition as the primary investment priority.
- Establish dashboards connecting advertising spend to qualified leads, activated merchants, and revenue.
- Report campaign performance, testing results, and budget recommendations to executive leadership.
- Partner with sales on lead follow-up, nurture campaigns, and conversion improvements.
- Maintain consistent collaboration with our California team through scheduled overlap with Pacific Time business hours.

Required Qualifications

- 7+ years of marketing experience, including substantial hands-on experience managing paid advertising campaigns.
- Proven experience marketing to the U.S. market,



with a strong understanding of U.S. business audiences, buying behavior, and competitive positioning.
- Demonstrated B2B marketing experience in a fintech or SaaS environment, with measurable lead generation and customer acquisition results.
- Proven success managing and scaling campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Experience owning advertising budgets and connecting campaign performance to customer acquisition and revenue.
- Robust understanding of conversion tracking, CRM attribution, landing-page optimization, retargeting, and marketing analytics.
- Experience directing and testing ad creative, including video, graphics, and copy.
- Working knowledge of SEO, organic social media, content marketing, and email automation.
- Experience building and managing internal teams, agencies, or freelancers.
- Strong written and verbal English communication skills.
- Availability to work a hybrid schedule combining local hours and U.S. business hours, with consistent Pacific Time overlap. This refers to working hours, rather than an office/remote arrangement.

Preferred Experience

- Payments, merchant services, payment gateways, POS systems, or other financial technology products.
- Marketing to U.S. small and midsize businesses across multiple industries.
- Managing longer B2B sales funnels and measuring results beyond the initial lead submission.
- Supporting multiple products or brands and coordinating geographically distributed teams.

What Success Looks Like

- Paid advertising becomes a consistent, scalable source of qualified merchant opportunities.
- Advertising investment produces measurable growth in activated merchants and recurring revenue.
- Acquisition costs and conversion rates improve through disciplined testing and optimization.
- New ad creative is produced and tested consistently.
- Social media, content, and SEO strengthen brand credibility and support customer acquisition.
- Leadership has clear visibility into which campaigns and channels generate profitable business.

The Right Person

You are a performance marketer who can lead. You know how to build campaigns, assess creative, troubleshoot conversion problems, and decide when to scale or stop spending. You understand how to reach U.S. business decision-makers and take ownership of results—from the first ad click to an activated merchant.

Why Beyond Bancard

You will have the opportunity to build our customer acquisition capabilities, shape our marketing team, and work directly with leadership as we expand our merchant base and payment technology offerings

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