Roles and Responsibilities:

Develop and execute the overall sales strategy to achieve monthly, quarterly and annual revenue targets.

Drive membership sales across individual, family, corporate and institutional segments.

Build a robust membership pipeline through direct sales, referrals, networking and strategic partnerships.

Identify potential customer segments and develop targeted sales initiatives.

Monitor sales performance, conversion ratios, revenue forecasts and membership acquisition.

Drive pre-launch membership sales and establish a strong founding-member community.

2. Corporate Sales & Business Development

Develop relationships with corporates, industrial houses, business groups, educational institutions and residential communities in Raipur.

Identify and convert corporate membership opportunities and institutional partnerships.

Build strategic alliances with companies, HR leaders, senior management and decision-makers.

Explore bulk membership opportunities, employee wellness programmes and customised corporate packages.

Represent Ileseum at networking events, business forums and relevant industry platforms.

3. Marketing & Brand Development

Develop and implement integrated marketing strategies to establish Ileseum as a premium lifestyle and wellness brand in Raipur.

Lead digital marketing initiatives across social media, performance marketing, website and online platforms.

Plan and execute local marketing campaigns, outdoor branding, activations and promotional activities.

Develop effective lead-generation campaigns to support membership sales.

Ensure consistent brand communication and positioning across all marketing channels.

Work with internal teams and external agencies for creative development, campaigns and promotional material.

4. Membership Sales & Customer Acquisition

Develop structured membership plans, pricing strategies, offers and promotional campaigns.

Build and manage a robust lead management and CRM process.





Ensure timely follow-ups, customer engagement and lead conversions.

Drive membership renewals, referrals, upgrades and customer retention.

Understand customer expectations and develop strategies to improve the overall membership experience.

5. Team Leadership & Performance Management

Recruit, lead and develop the sales and marketing team.

Establish individual and team targets, KPIs and performance review mechanisms.

Conduct regular sales reviews, pipeline discussions and performance assessments.

Train and motivate the team to achieve business objectives.

Build a performance-driven culture with accountability and ownership.

6. Market Research & Competitive Analysis

Conduct market research to understand Raipur's premium customer segment and spending potential.

Identify competitors, their pricing, membership models, offerings and positioning.

Develop strategies to differentiate Ileseum from other clubs, gyms, sports facilities and lifestyle destinations.

Identify new revenue opportunities based on market trends and customer requirements.

7. Budgeting & Business Performance

Prepare and manage the annual sales and marketing budget.

Monitor marketing expenditure, campaign ROI and customer acquisition costs.

Prepare monthly business performance reports for management.

Track revenue, membership growth, conversion rates, renewals and marketing effectiveness.

Ensure sales and marketing initiatives contribute to overall business profitability.

Key Performance Indicators (KPIs)

Achievement of monthly and annual membership revenue targets.

Number of new individual, family and corporate memberships acquired.

Pre-launch membership sales and founding-member acquisition.

Lead generation and lead-to-membership conversion ratio.

Corporate tie-ups and strategic partnerships.

Membership renewal and retention rates.

Marketing campaign ROI and cost per acquisition.

Sales team productivity and target achievement.

Overall revenue growth and market positioning.

📌 Sales & Marketing Director - Direct Sales (Raipur)
🏢 Ileseum Clubs
📍 Raipur