Head of Digital Marketing, Full Time (Bhubaneswar)

Head of Digital Marketing, Full Time (Bhubaneswar)

07 Nov
|
For You Mart
|
Bhubaneswar

07 Nov

For You Mart

Bhubaneswar

Digital Marketing Executive – Retail Growth FOR YOU MART | Chaspa Supermart Pvt. Location · DLF Cybercity, Patia, Bhubaneswar, Odisha
Work arrangement · Full-time, on-site, with regular visits to outlets across Odisha
Experience · Minimum 2 years in digital marketing
Compensation · 25,000–30,000 fixed gross per month + up to 5,000 monthly performance incentive
Travel · Approved official travel expenses reimbursed separately

At FOR YOU MART, a campaign starts with a question from the store floor. What would bring families in our neighbourhood into the supermarket this week We're hiring a Digital Marketing Executive who can turn that answer into an Odia reel, a local advertising campaign and a promotion that store teams can measure.

Store footfall and local awareness. Plan promotions for Super Savings Week, festive offers and new outlet openings. Visit stores, understand the local market and coordinate digital ads with banners, leaflets and neighbourhood outreach.

- Meta Ads and Google Ads. Set up campaigns around each outlet's catchment area, manage approved budgets, test messages and adjust spending based on results.
- Instagram and YouTube content. Manage the daily content calendar.



Shoot and edit offer reels, product videos and opening-day coverage. Write transparent Odia copy and use AI tools for scripts, voiceovers and creative variations. Franchise and recruitment leads. Run separate campaigns for prospective franchise partners and job applicants. Weekly performance reporting. Work with Store Managers to compare footfall counts where available and review billed transactions separately in GoFrugal. You have personally managed campaigns in Meta Ads Manager and Google Ads. You can shoot and edit a reel on a phone, communicate with customers in Odia and explain campaign results in Excel or Google Sheets. Experience in supermarkets, FMCG or multi-location retail is preferred. You should be comfortable working from Patia and travelling to new and existing outlets.

Apply through LinkedIn or email [HIDDEN TEXT] with the subject Digital Marketing Executive – Retail Growth. Include your CV, two examples of content you personally created and one paid campaign showing its objective, budget, result and your contribution.

📌 Head of Digital Marketing, Full Time (Bhubaneswar)
🏢 For You Mart
📍 Bhubaneswar

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