We are looking for an experienced, data-driven Digital Analyst with 5+ years of experience in digital analytics and customer insights. The ideal candidate will have strong hands-on expertise in Google Analytics, dashboard development, experimentation, and automation. This role requires translating complex data into actionable business recommendations, driving continuous optimization, and improving the efficiency and scalability of analytics and reporting processes.
Analyze website, app, and digital marketing performance to identify trends, opportunities, and areas for optimization.
Develop, enhance, and maintain dashboards and performance reports, providing actionable insights to business stakeholders.
Leverage Google Analytics (GA4) to analyze customer behavior, evaluate digital performance, and measure campaign effectiveness.
Extract, manipulate, and analyze large datasets using SQL to uncover insights and support business decisions.
Collaborate with marketing, product, CRM, and business teams to identify growth opportunities and recommend data-driven improvements.
Support the implementation, validation, and governance of digital tracking requirements and analytics tags.




5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.

- Strong hands-on expertise in Google Analytics (GA4) , including event tracking, conversion analysis, and customer journey insights.
- Experience with A/B testing and experimentation methodologies , including hypothesis formulation, test measurement, and performance evaluation.
- Solid proficiency in SQL for data extraction, analysis, and reporting.
- Proven experience in developing and maintaining BI dashboards and automated reporting solutions .
- Understanding of digital marketing channels, customer journeys, and website/app performance measurement.
- Ability to independently manage analytics projects, prioritize competing requirements, and deliver actionable business insights.

Experience with tag management platforms such as Google Tag Manager .
Familiarity with visualization tools such as Power BI, Tableau, or Looker Studio .
Experience automating reporting workflows using SQL, scripting, or BI platform capabilities.

📌 Website Digital Analyst (Bengaluru)
🏢 Lenovo India Private
📍 Bengaluru