Associate Director (Media Planning) (Bengaluru)

Associate Director (Media Planning) (Bengaluru)

07 Nov
|
WPP Media
|
Bengaluru

07 Nov

WPP Media

Bengaluru

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
We are currently looking for an Associate Director – Strategy to join us in Bangalore office. In this role, you will be responsible for crafting the digital narrative for brands on scaled digital platforms, leading to successful brand outcomes
Associate Vice President Strategy.

You will be responsible for building India -centric cultural and audience understanding relevant for the brand through superior storytelling, leveraging local insights, trends & socio-economic shifts

- This would help unlock category, consumer cultural, competition and shopping insights that lead to improved media recommendations for existing clients
- Lead strategic conversations with senior clients on identifying growth levers - new audiences, platforms and media models to drive brand metrics

Get deep understanding of the category, consumer and competition approach for your set of brands
Start engaging directly with the client on key projects
Working on identified large strategy project along with account team, based on business challenge




Work with cross-functional teams as the strategy expert guiding content, influencer and other brand activations
Delivering Breakthrough work by new thinking around audiences, consumer journeys, platforms that influence brand goals
Involved in central strategy projects that deliver thought leadership with articles and whitepapers
Build a strong foundation that elevates discussions with senior clients
Crafting narratives that address the business/brand problem statement with strong insights
Working with cross-functional teams including content, media planners to land the implications of these insights into action plans
Strong overview and custodian of the account’s strategic direction, business challenges and emerging opportunities
Extremely well-read, well informed about marketing trends especially in the travel sector, having a solid POV on culture, audiences, localized insights, brand building and emerging role of technology in marketing
Extreme curiosity – investigating the why of something, being able to draw patterns and learnings from multiple industries and adjacencies
Excellent presentation and storytelling skills –Independently building a client-centric perspective, ability to confidently present to senior management, make executive level visually stunning presentations




Familiarity with digital marketing principles including OTTs, Video, Social and KOLs
Must be able to articulate consumer journey, key touchpoints/platforms and brand behavior on platforms needed for brand growth
8+ years with a blend of account planning and media agency exposure

- MBA++ with marketing specialization
- Preference for working on global brands in senior roles presenting to top management
- Must understand fundamentals of digital marketing including Google, Meta certifications.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

📌 Associate Director (Media Planning) (Bengaluru)
🏢 WPP Media
📍 Bengaluru

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