ABOUT STAHL Stahl is a premium Indian cookware brand built on the belief that outstanding cooking begins with great tools. Headquartered in Pune, we are re-imagining the Indian kitchen not by chasing trends, but by deeply understanding how people cook, what they aspire to, and what would delight them before they knew to ask for it. We are building a brand that people don't simply buy, but feel something for. Our journey began at the heart of every home: the kitchen. Stahl exists to reimagine the kitchen by understanding the people who cook, the lives they lead, and what can make everyday cooking more joyful. As Head of Marketing, you will turn that understanding into a brand people notice, remember and choose. You will lead Brand, Content, Creative, D2C and Customer Engagement - turning customer insight into ideas, stories, experiences and relationships that make Stahl distinctive and desirable. You will work closely with Product, Sales and Engineering teams to bring the whole experience together - what we make, why it matters, how we tell its story, how it reaches people and what we learn from them. As Stahl grows, you will also shape what the brand feels like in the world - its tone, voice, look and character - building a brand that feels unmistakably Stahl wherever people encounter it.

Stay close to customers throughout their journey and turn what you learn into sharper propositions, messaging, and experiences.

– Brand & Content
Build a brand that people recognise, remember and actively want in their lives. Set the brand's point of view and turn customer insight into compelling stories. Build creator partnerships and genuine Stahl advocacy, and shape how our stories travel across platforms and touchpoints.

– D2C & Marketing Effectiveness




Turn our D2C website into a meaningful direct relationship with the customer, not simply another sales channel. Own the expression of the brand and the customer experience across D2C platform. Set the vision for the website's look, feel and UI/UX, and work closely with Growth Team: Sales and E-commerce to bring customer and commercial insights into a relevant, seamless and high-converting experience.

- Bring CRM, customer care and proactive outreach together to understand customers, help them get more from their products, and build loyalty, advocacy and repeat purchase.
- Bring Stahl's products and ideas to life in ways that people want to engage with, from launches and campaigns to partnerships, events and communities. Partnerships, Experiences & Growth

Find new ways for people to experience Stahl and bring the brand into their lives- through partnerships, PR, events, communities and loyalty programmes. Build these deliberately around the customer and the brand, rather than as one-off activities, and create a system where every interaction gives us something to learn and every learning makes the next interaction better.

– Internal Brand & Communications
Build a strong internal brand through thoughtful communication of Stahl's products, launches, customer insights, aspirations and business milestones. Partner with HR to bring the culture, values and employee experience to life through newsletters, culture decks, internal campaigns,



events and other employee touchpoints.

- Building and managing the right agency ecosystem is a crucial part of the role. Not a performance marketing role.
- Marketing partners on insight, positioning and go-to-market.
- Not to be restricted to MarCom/ communication/ creative request desk.

Someone who combines the instincts of a brand builder, the curiosity of a customer researcher, the commercial orientation of a growth leader, and the ambition of an entrepreneur.

- Brand instinct and taste. You know how to make a premium brand distinctive and recognise what feels premium before it needs to be explained. Commercial rigour. You read brand health and funnel data with ease, understand metrics such as TROAS, CAC and CPL, and use the numbers to make better decisions. You are hands-on with data, with a sharp eye for spotting what the numbers are really telling you.
- 10-15 years in Marketing, ideally across premium consumer, D2C or retail environments.
- A track record and experience across brand-building and commercial marketing, and in building and leading a team.

Opportunity to contribute towards a brand that transforms kitchens into spaces of joy, not just utility. Along with competitive compensation, other benefits and exclusive staff discounts on our products.

Apply through the LinkedIn job link or share your profile with us directly on [HIDDEN TEXT]

We are committed to building an inclusive workplace and do not discriminate on the basis of race, religion, colour, ancestry, national origin, caste, gender, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or any other protected characteristic.

Stahl Kitchens (@stahl_india)

📌 Director of CRM Marketing (Pune)
🏢 Stahl Kitchens
📍 Pune