At BCD Meetings & Events (BCD M&E;), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world's most trusted and innovative meetings and events agency, BCD M&E; cultivates a culture of people, passion and purpose to drive business forward.

Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E;'s team of 2,000 people are committed to sustainability and driving success for our customers, our business and ourselves. While we can't guarantee every day will be the best (who can), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something.

Senior Sales Manager - Incentives

Full Time | Delhi, India

As a Senior Sales Manager - Incentives, you will be responsible for driving strategic business growth by acquiring profitable new clients and expanding relationships with existing accounts. You will lead sales initiatives across the Incentives and MICE segment, partnering closely with internal teams and BCD Travel India to identify, develop, and secure high-value opportunities.

In this role, you will provide leadership in sales strategy, client engagement, account development, and revenue generation while ensuring the effective utilization of CRM tools and adherence to established sales processes and best practices.

You will work closely with the Senior Events Manager, India, and regional stakeholders to deliver sustainable growth, maximize profitability, and align business objectives with Global, Regional, and Local priorities.

As the Senior Sales Manager,



you will be accountable for, but not limited to:

Drive current business acquisition by identifying, qualifying, and securing opportunities across the Incentives, Meetings, Conferences, and Events (MICE) segment.

Develop and execute strategic sales plans to achieve and exceed revenue and profitability targets.

Build and maintain strong relationships with corporate clients, procurement teams, event planners, travel partners, and key industry stakeholders.

Lead complex sales negotiations, contract discussions, and commercial agreements to ensure mutually beneficial outcomes.

Collaborate with operations, event management, sourcing, finance, and implementation teams to ensure seamless client onboarding and event delivery.

Monitor market trends, competitor activities, and industry developments to identify growth opportunities and strengthen market positioning.

Maintain accurate sales forecasts, pipeline management, and CRM data integrity.

Prepare and present regular business reviews, sales performance reports, and market insights to leadership.

Represent the organization at industry conferences, trade shows, networking events, and client meetings to enhance brand visibility and generate new leads.





Mentor and support junior sales professionals while contributing to a high-performance sales culture.

Bachelor's Degree in Business, Marketing, Hospitality Management, or a related discipline.

Minimum 8-12 years of experience in Business Development, Sales, or Account Management within the MICE, Events, Incentives, Hospitality, or Travel industry.

Strong expertise in strategic sales planning, client acquisition, and relationship management.

Demonstrated experience in event conceptualization, proposal development, and solution selling.

Excellent verbal and written communication, negotiation, presentation, and stakeholder management skills.

Strong commercial acumen with the ability to identify growth opportunities and drive profitability.

Exceptional organizational, project management, and problem-solving skills.

Experience with event technology platforms such as Cvent, StarCite, or similar tools is preferred.

Advanced proficiency in Microsoft Word, Excel, PowerPoint, and CRM systems.

Willingness to travel up to 25%, including occasional weekends, as required.

Flexible Working

We believe that a flexible working environment is key to getting the best out of our teams. The diversity of roles across BCD M&E;'s global locations means that our people often find new adventures during their time with us.

We've got you covered our extensive benefits include comprehensive healthcare, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

This position is not open to third-party recruiting agencies.

📌 Sales Manager (Conference & Events) (Delhi)
🏢 BCD Meetings & Events
📍 Delhi