State Trade Customer Marketing Lead Location : Maharashtra

Trade Marketing Operation
Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager
Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required
Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations
Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required
Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs
Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets; proper placement within outlets; Provide on-ground support for Brand team-led activations and events

.

Obtain approval from Regional Marketing Manager, regional finance and state head before onboarding vendor basis quality and price quoted as per defined guideli




Ensure timely PO raising before delivery of products/services and submission of bills to the finance team

Vendor Management
Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains e
Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metr
Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pri
ementCoordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing
plansCollaborate with the Regional Sales & Marketing Teams for current brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execu

📌 Customer Sales Team Leader (India)
🏢 United Breweries
📍 India