Job Description – Social Media Executive *Company:* Healthy Master

- Industry:* FMCG – Food & Healthy Snacks
- Department:* Marketing
- Job Type:* Full-Time
- Salary:* 30,000 – 35,000 per month
- Experience:* 2–4 Years

ABOUT HEALTHY MASTER

Healthy Master is a growing FMCG brand focused on healthy snacking, dry fruits, millet-based products and nutritious food options. We are looking for a creative and result-oriented Social Media Executive who can build our brand presence, engage our audience and drive business growth through social media platforms.

KEY RESPONSIBILITIES

1. Social Media Management

- Manage daily social media activities across Instagram, Facebook, YouTube and other relevant platforms.
- Develop and execute monthly social media content calendars.
- Plan and publish engaging posts, reels, stories, carousels and videos.
- Maintain consistent brand communication, tone and visual identity.

2. Content Strategy & Creation

- Develop creative content ideas around healthy snacking, nutrition, lifestyle, festivals and product promotions.
- Create engaging reels and short-form video content.
- Coordinate with graphic designers, video editors, influencers and internal teams.
- Write engaging captions, hooks, headlines and relevant hashtags.
- Identify trending topics, audio and social media trends relevant to the FMCG industry.

3. Influencer & Community Management

- Identify and coordinate with relevant food, fitness and lifestyle influencers.
- Manage influencer collaborations and UGC campaigns.
- Respond to comments, messages and customer queries.
- Build an active and engaged social media community.

4. Campaigns & Brand Growth

- Plan and execute social media campaigns for product launches, festive seasons and promotional activities.




- Work closely with the performance marketing team to support paid social media campaigns.
- Develop strategies to increase followers, engagement, reach and website traffic.
- Monitor competitor activities and identify new growth opportunities.

5. Analytics & Reporting

- Track social media performance, including reach, impressions, engagement, followers and video views.
- Analyse content performance and identify what works best.
- Prepare weekly and monthly performance reports.
- Continuously optimise the content strategy based on insights and analytics.

REQUIRED SKILLS & QUALIFICATIONS

- 2–4 years of experience in social media management, preferably in FMCG, Food, D2C or E-commerce.
- Strong understanding of Instagram, Facebook and YouTube.
- Excellent content planning, copywriting and creative thinking skills.
- Knowledge of social media trends, algorithms and audience behaviour.
- Experience with Meta Business Suite and social media analytics.
- Basic knowledge of Canva, CapCut or similar content creation tools.
- Understanding of influencer marketing and UGC campaigns.
- Ability to manage multiple campaigns and meet deadlines.

KEY PERFORMANCE INDICATORS (KPIs)

- Growth in social media followers and organic reach.
- Engagement rate and audience interactions.
- Reel views, shares, saves and content performance.
- Consistency in content publishing.
- Successful execution of campaigns and influencer collaborations.
- Improvement in brand awareness and social media-driven website traffic.

WHAT WE OFFER

- Opportunity to work with a growing FMCG brand.
- Creative freedom to experiment with recent content ideas.
- Opportunity to contribute to brand-building and digital growth.
- Collaborative and fast-paced working environment.

Salary: 30,000 – 35,000 per month (based on experience and skills).

📌 Full Time Social Media and website Executive (Bengaluru)
🏢 Healthy Master
📍 Bengaluru