We are looking for a proactive, results-driven Business Development Associate, with 3–5 years' experience, to support our North American business development initiatives through strategic prospecting, lead generation, account research and enterprise engagement.
The Business Development Associate will be responsible for identifying prospective clients and strategic partners, building qualified sales pipelines and initiating conversations with key decision-makers across the US and Canadian markets.

The ideal candidate will have hands-on experience in B2B technology sales, SaaS, IT services or enterprise business development, with a strong understanding of outbound prospecting and multi-channel engagement.

This role requires someone who can independently research target accounts, identify relevant stakeholders, execute structured outreach campaigns, qualify business opportunities and generate meaningful sales meetings for the leadership and sales teams.

Business Development & Lead Generation
Identify and develop new business opportunities across the US and Canadian markets.
Research and build targeted prospect lists of ISVs, System Integrators, technology companies and enterprise organizations.
Identify potential customers and strategic partners across the Salesforce, Snowflake, Databricks, SAP and Google Cloud ecosystems.
Generate qualified leads through outbound prospecting, cold calling, email campaigns and LinkedIn outreach.
Identify organizations with potential requirements for technology services, implementation, consulting and digital transformation solutions.

Enterprise Account Research & Prospecting
Conduct detailed account research to understand company profiles, technology environments, business priorities and potential requirements.
Identify key decision-makers, including CIO, CTO, CISO, CDO, VP/Director of Engineering, VP/Director of IT, Heads of Data, Cloud and Digital Transformation, Business Unit Heads and Technology Leaders.
Develop account intelligence and stakeholder mapping to support targeted engagement.
Identify potential opportunities within mid-market and enterprise accounts,



particularly large organizations and System Integrators.

Execute structured multi-channel outreach strategies using:
Cold calling
LinkedIn prospecting and engagement
Account-Based Marketing (ABM)
Develop customized outreach messaging based on prospect profiles, business challenges and technology requirements.
Drive responses, generate interest and convert prospects into qualified business meetings.

Lead Qualification & Opportunity Development
Conduct preliminary discovery conversations to understand business requirements, challenges and potential opportunities.
Qualify leads based on company profile, business needs, decision-making authority, budget, timelines and solution fit.
Identify opportunities for current client acquisition, strategic partnerships and account expansion.
Schedule qualified meetings and ensure effective handover to the sales leadership team.
Maintain consistent follow-ups to progress opportunities through the sales funnel.

CRM & Sales Pipeline Management
Maintain accurate prospect, lead and opportunity records in the CRM.
Track outreach activities, responses, follow-ups, meetings and lead conversion.
Maintain a structured sales pipeline and provide regular updates on business development activities.
Prepare weekly and monthly reports covering lead generation, outreach performance, meetings booked and pipeline development.
Use data and performance metrics to continuously improve prospecting effectiveness.

Market Intelligence & Strategic Research
Monitor developments across the enterprise technology, SaaS, cloud, data and AI ecosystems.
Research competitor offerings, market trends and potential business opportunities.
Identify relevant industry events, technology conferences and networking opportunities.




Support the development of targeted go-to-market and account penetration strategies.

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Strong experience in B2B business development, SDR/BDR or enterprise sales.
Hands-on experience in US and/or North American market prospecting.
Experience with cold calling, email prospecting and LinkedIn outreach.
Strong account research, lead generation and stakeholder identification skills.
Understanding of Account-Based Marketing (ABM) and consultative selling.
Experience in lead qualification, discovery conversations and appointment setting.
CRM: Salesforce, HubSpot or equivalent.
Prospecting: Apollo.io, LinkedIn Sales Navigator.
LinkedIn, company websites, industry databases and account intelligence platforms.
Google Workspace / Microsoft Office.

Candidates with experience in one or more of the following areas will be preferred:
B2B SaaS and Enterprise Technology
Cloud Computing and Digital Transformation
Data Engineering and Analytics
Artificial Intelligence and Machine Learning
Salesforce / Snowflake / Databricks / SAP / Google Cloud Platform (GCP) ecosystem
Experience & Qualification

- 3–6 years of relevant experience in B2B Business Development, SDR/BDR or Enterprise Sales.
- Demonstrated experience in outbound lead generation and pipeline development for international markets.
- Experience selling technology solutions, SaaS products or IT services will be an advantage.
- Bachelor's degree in Business Administration, Marketing, Technology or a related discipline preferred.

A proactive hunter with a strong new-business acquisition mindset.
Experienced in international B2B technology sales, particularly the North American market.
Research-oriented and capable of identifying the right accounts and stakeholders.
Skilled at converting cold prospects into meaningful business conversations.
Important: This role is primarily focused on outbound business development, enterprise prospecting and qualified pipeline generation, rather than account management or transactional sales.

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