Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
We're looking for a performance marketer who lives in the bottom of the funnel: someone obsessed with converting high-intent users into first-time customers, squeezing CAC, and scaling what works. Paid Social (Meta): Run performance-first Meta campaigns — conversion campaigns, app install campaigns, and dynamic product ads — optimising for CPO and install-to-booking rate, not just clicks.
Manage Google UAC and Meta App Campaigns to drive new installs from high-intent audiences; Paid Search (SEM): Own Google Search and PMax campaigns end-to-end — keyword strategy, match types, bid management,



Quality Score optimisation, and ad copy testing — with a relentless focus on driving high-intent traffic that converts to first bookings.
Build high-intent audience segments using keyword intent signals, platform behavioural data, and first-party CRM lists; Own AppsFlyer/Adjust setup — campaign tagging, event mapping, cohort reporting, and fraud monitoring — to ensure clean, accurate recent user attribution across channels.
Creative for performance: Brief and iterate on direct-response creatives (static, carousel, search copy); Maintain weekly performance dashboards (CPO, ROAS, install-to-booking rate, CAC by channel); 3–5 years of hands-on performance marketing experience at a consumer internet company, D2C brand, or digital agency — with a clear track record of driving new user/customer acquisition through paid Search and Social.

- Deep hands-on expertise in Google Ads (UAC, Search, PMax) and Meta Ads Manager (conversion campaigns, app installs, dynamic ads).
- Experience managing MMP platforms (AppsFlyer or Adjust) — event setup, attribution windows, cohort analysis, and fraud detection.
- Analytically strong: able to build CAC forecasts and channel mix models in Excel/Google Sheets; SQL is a solid plus.
- Bias for action: comfortable making fast, data-backed decisions on bids, budgets, and creative — without waiting for perfect information.
- Graduation from a Tier 1/2 institute.

You'll have real budget, real data, and real accountability for new user numbers — with the cross-functional support to move fast. If you're a performance marketer who wants to own outcomes rather than manage reports, this is your seat.

📌 Digital Analysis Manager (Gurugram)
🏢 Urban
📍 Gurugram