SOCIAL MEDIA MANAGER Indobanyan Brands Pvt Ltd | Noida, Uttar Pradesh | Full-time, on-site
Salary: Rs 35,000 to 40,000 per month | Monday to Friday, Saturdays in the festive season

Indobanyan Brands Pvt Ltd is a Noida-based house of Indian consumer brands: Products are sold through Amazon, Flipkart, Blinkit, the company's websites and corporate gifting.

The Social Media Manager builds and runs our social media presence for home decor and gifting brands, starting with one brand. The role owns strategy, the content calendar, creator briefs, community management, collaborations and reporting, with the aim of growing an engaged audience that converts to sales on the website and marketplaces. paid promotion is planned jointly with the performance marketing team.

Reports to: Co-Founder (Marketing)
Team: in-house content creators, graphics and video editor (shared)
Define the social media strategy per brand: audience, content pillars, platforms (Instagram, YouTube Shorts, Pinterest, LinkedIn brand pages), posting cadence and tone

- Plan and run the weekly content calendar; brief in-house content creators and the video editor every week; review and approve content before posting
- Write hooks, captions, scripts and calls to action in English and Hinglish; maintain brand voice
- Manage community: respond to comments and DMs within the day, route purchase enquiries to sales, collect and repost customer content




- Coordinate with the performance marketing lead on which organic content goes paid, and with the B2B team on LinkedIn content for corporate buyers
- Support founder-led content on LinkedIn: ideas, drafts, clips
- Maintain the content library, scheduling tool, hashtag and trend research

Graduate; 3 to 5 years managing social media for a consumer brand, in-house or at an agency, with results you can show

- Has grown at least one account substantially through organic content and can explain what worked and why
- Solid writing in English and Hinglish; short-form video sense
- Reads Instagram and YouTube analytics without help and acts on them
- Comfortable with Canva or Adobe basics, a scheduling tool and simple video edits

Home, decor, gifting, lifestyle or festive category experience
- Pinterest and YouTube long-form experience

Full-time, on payroll. Probation 3 months. 18 paid leaves a year after probation. Notice period 15 days during probation, 30 days after.

A 10-minute phone screen, then one 45-minute round at the office: 5 reel ideas with hooks for one of our brands prepared the night before, 15 minutes to present, one live hook rewrite, then 15 minutes on past results with numbers. HOW TO APPLY Email your CV, links to accounts you have grown with before-and-after numbers, current salary and notice period to [HIDDEN TEXT] with 'Social Media Manager' in the subject.

📌 Social Media Manager - Midnight (Noida)
🏢 Indobanyan Brands
📍 Noida