Job Summary

The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

· Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.

· Optimize campaigns to maximize conversions, ROI, and overall performance.

· Conduct keyword research, audience segmentation, and targeting strategies.

· Monitor daily campaign performance, identify trends, and adjust strategies accordingly.

· Run A/B tests on ads, creatives, and landing pages to improve performance.

· Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.

· Manage advertising budgets, pacing, and bidding strategies.

· Prepare weekly and monthly performance reports with actionable insights.

· Explore new growth channels and evaluate opportunities for scaling customer acquisition.

· Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills& Expertise





· Solid hands-on expertise in Google Ads and Meta Ads Manager.

· Knowledge of programmatic ads and broader paid media strategies.

· Proficiency with analytics tools such as GA4 and Google Data Studio.

· Experience in conversion tracking setup, including events and pixels.

· Familiarity with A/B testing frameworks and experimentation methods.

· Strong understanding of remarketing and retargeting campaigns.

· Experience with landing page optimization tools.

· Ability to conduct detailed keyword planning and research.

· Basic proficiency in Excel/Google Sheets for performance analysis.

Soft Skills

· Strong analytical thinking and a data-driven mindset.

· Ability to make informed decisions based on performance metrics.

· Effective collaboration and communication skills.

· Creativity in conceptualizing ad ideas.

· Excellent time management and organization.

Preferred / Nice-to-Have Skills

· Experience with TikTok Ads or other emerging ad platforms.

· Knowledge of affiliate marketing strategies.

· Exposure to influencer-led paid promotions.

· Use of AI-driven tools for ad optimization and automation.

· Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.

📌 PPC/Growth Executive (Madurai)
🏢 BHIMA JEWELLERY MADURAI
📍 Madurai