Your mission : We are seeking a Director of Engineering - Consumer Experience to lead the technology organisation responsible for delivering exceptional digital experiences across Web and Mobile platforms. This is a horizontal, platform-level leadership role that sets the engineering direction, standards, and quality bar across all consumer-facing products for our Direct-to-Consumer (DTC) business.

You will own the engineering foundation that product teams build upon, including shared platform capabilities, AI-native tooling, frontend standards, and delivery infrastructure. You will lead a lean team of senior engineers and a network of delivery partners to build rapid, accessible, and AI-native experiences that delight our consumers. You hold platform adoption authority and co-own the engineering quality bar across the organisation.

As PUMA continues to scale its DTC Engineering organization, our leaders are expected to be visible culture builders. These roles are office-based and require regular in-person collaboration to accelerate decision-making, strengthen team cohesion, foster innovation, and build a world-class engineering capability from the ground up.

Key Responsibilities & Scope of Ownership : Technology Vision & Strategy

- Define and drive the multi-year Consumer Experience technology vision, ensuring alignment with DTC business goals and emerging digital trends.
- Build and communicate a clear technology roadmap covering Web (desktop, PWA) and Native Mobile (iOS, Android) platforms.
- Champion AI-native engineering paradigm - from AI-assisted development workflows to front-end personalisation and intelligent UX embedded into the engineering culture from day one.
- Evaluate, select, and govern the technology stack (ReactJS, Salesforce Commerce Cloud, Sanity CMS, GraphQL, and emerging tools)



to ensure longevity, performance, and developer productivity.

Standards, Governance & Engineering Excellence

- Establish and enforce engineering standards, coding practices, design systems, accessibility guidelines (WCAG), and performance benchmarks across all consumer-facing touchpoints.
- Build and own a component library and design system that enables velocity and consistency for all product teams.
- Define governance frameworks for third-party vendor engagement including contracts, code quality reviews, delivery cadence, and SLA management.
- Introduce and maintain observability, performance monitoring, and incident management practices for consumer-facing platforms.

UI/UX & Consumer Experience Leadership

- Partner closely with UX/Design, Product, and Marketing teams to translate consumer insights into technically excellent digital experiences.- Drive adoption of modern UX engineering practices such as skeleton screens, optimistic UI, progressive enhancement, micro-interactions.
- Champion performance engineering - page load, rendering optimisation, image delivery, CDN strategy, and headless CMS integration via Sanity.

Team & Vendor Leadership

- Lead, mentor, and grow a lean team of senior engineers while maintaining a high-trust, high-performance culture.
- Manage and hold accountable delivery partners for quality, timelines, and engineering standards.




- Partner with Engineering Heads, Product Owners and peer Directors to ensure horizontal services (design systems, shared APIs, performance tooling) are adopted consistently.

Your talent : Key Requirements :

- 15+ years of progressive engineering experience, with 5+ years in a senior engineering leadership role.
- Deep architectural and implementation expertise in modern front-end engineering: ReactJS, TypeScript, GraphQL (GQL), REST APIs.
- Proven experience with Salesforce Commerce Cloud (SFCC) and headless CMS platforms (Sanity or equivalent).
- Demonstrable mobile engineering experience across React Native, iOS (Swift), and/or Android (Kotlin).
- Proven experience in shipping AI and LLM-driven capabilities in consumer-facing products, including real decisions around model selection, latency and cost trade-offs, and what it takes to make these features reliable in production.
- Track record of building and governing cross-functional engineering platforms used by multiple product teams.- Background in fashion, retail, or sports DTC commerce environments.
- Experience with composable/headless commerce architectures.
- Familiarity with APIGEE or API Gateway platforms.
- Experience with CI/CD, feature flagging, A/B testing frameworks.

Key Technologies :

- Front-End : ReactJS, TypeScript, Next.js, GraphQL (GQL)
- Commerce : Salesforce Commerce Cloud (SFCC / SFRA / PWA Kit)
- CMS : Sanity (headless), content modelling
- Mobile : React Native, iOS, Android
- APIs & Integration : GraphQL, REST, APIGEE
- AI/ML : AI-native tooling, LLM integration, AI-assisted development
- Observability : Performance monitoring, Web Vitals, CDN/edge tooling

Leadership Expectations : At PUMA, Directors are expected t

📌 Director of Engineering Consumer Experience - Web & Mobile (Pune)
🏢 Puma
📍 Pune