About Paywize

Paywize is building India’s first Fintech Operating System , offering a comprehensive suite of solutions for Payouts, Collections, Connected Banking, Bill Payments, and Developer APIs . Alongside Paywize, we are also scaling Nimo (Forex & Cross-Border Remittance) and Slyde (Neo-Banking & Corporate Finance) . With strong partnerships across banks and fintechs, Paywize is redefining how businesses manage money at scale with secure, scalable, and compliant infrastructure .

About the Role

We are seeking a Marketing Strategist - Founder’s Office to define and drive Paywize’s long-term marketing vision across its fintech product portfolio (Payout Suite, Collection Suite, APIs, Nimo, Slyde). This role will focus on market insights, brand strategy, product positioning, and go-to-market planning, ensuring all marketing initiatives are aligned with business growth objectives.

Key Responsibilities

- Define and own Paywize’s marketing strategy and roadmap across brand, product, and growth initiatives.
- Develop clear market segmentation, ICP definitions, and buyer personas to guide campaigns and sales motions.
- Lead product positioning and messaging for all Paywize offerings, ensuring consistency across channels.
- Design go-to-market strategies for new product launches and feature rollouts.
- Drive fintech thought leadership strategy , including content themes, PR narratives, and ecosystem partnerships.
- Strengthen employer branding and company presence across LinkedIn, Glassdoor, Indeed , and hiring platforms.
- Partner with Growth, Performance Marketing, Sales, and BD teams to translate strategy into execution-ready plans.
- Oversee creation and direction of core marketing frameworks —value propositions, pitch narratives,



content outlines, and campaign themes.
- Analyze market trends, competitor positioning, and customer insights to inform strategic decisions.
- Define success metrics and KPIs , review performance, and recommend optimization strategies.
- Ensure brand consistency across all touchpoints including website, social platforms, sales collateral, and external communications.

Requirements :

- 4-7 years of experience in B2B marketing, marketing strategy, or product marketing roles, preferably in fintech, SaaS, or technology sectors.
- Robust experience in marketing strategy, GTM planning, and product positioning .
- Ability to translate complex fintech solutions into simple, compelling narratives .
- Proven track record of working cross-functionally with growth, sales, product, and leadership teams .
- Analytical mindset with experience leveraging market research, customer insights, and performance data .
- Excellent communication and stakeholder management skills.
- Comfortable operating in high-ambiguity, fast-scaling environments .

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits :

- Health insurance
- Provident Fund

Application Question(s):

- How many years of experience do you have in B2B marketing?

- Have you previously managed brand visibility campaigns on LinkedIn, Glassdoor, or Indeed?

- Have you created marketing collaterals like brochures, decks, case studies, or product videos?

- Earliest joining date (Immediate / Serving Notice - specify date):

- Current CTC (₹ per annum):

- Expected CTC (₹ per annum):

- Current Location (City):

- Native / Hometown Location:

- Highest Education Qualification (e.g., Graduate, Postgraduate, MBA, Diploma):

- Year of Completion: Work Location: In person

📌 Marketing Strategist - Founder’s Office (Bengaluru)
🏢 Paywize
📍 Bengaluru