Job Title : Content Marketing Executive

Location : Saltlake, Sector V, Kolkata 700091

Work Mode : Work from office

Work Hour : 10:30 AM - 7:30 PM

Workdays : Monday - Friday

Experience, Qualifications & Skills :

- Required Experience : 1-3 years of content writing and digital marketing experience, preferably in the IT/SaaS domain.
- Educational Qualifications : Bachelor’s degree in English, Communications, Marketing, Journalism or related field.
- Communication : Exceptional written and verbal English communication skills.
- Technical Understanding : Ability to understand IT concepts and willingness to upskill in the tech domain.
- SEO Knowledge : Familiarity with SEO principles, keyword research and content optimization techniques.
- Research Skills : Strong research capabilities with the ability to write on technical and non-technical topics.
- Project Management : Ability to manage multiple tasks, meet deadlines and work independently.
- Tools : Basic knowledge of CMS platforms (e.g., WordPress), Knowledge of Performance Tracking & Analytics tools (e.g., Google Analytics, Google Search Console), marketing automation tools, Keyword Research Tools (Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush), SEO & Competitive Analysis Tools (SEMrush, Ahrefs, Moz Pro), Content Optimization Tools (Yoast SEO, Surfer SEO).

Preferred Skills & Attributes :

- Experience writing for SaaS, IT solutions or software products.
- Ability to create both short-form and long-form content across diverse formats.
- Basic understanding of graphic design principles or visual content tools (e.g., Canva, Figma).
- Proactive, organized and self-motivated with a solid sense of ownership.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Passion for storytelling and content marketing.





Key Responsibilities :

- Create high-quality written content including blogs, website copy, landing pages, newsletters, social media posts and marketing collateral aligned with brand guidelines.
- Develop clear, engaging and user-focused content for SaaS products, tutorials and promotional campaigns.
- Generate new content ideas aligned with industry trends, audience needs and marketing goals.
- Use analytics tools to measure content performance, identify improvement areas and optimize future content strategies.
- Collaborate with marketing, design, product and developer teams to understand content requirements and project goals.
- Conduct research to translate complex technical concepts into easy-to-understand content for diverse audiences.
- Proofread and edit content to ensure clarity, consistency, accuracy and brand alignment.
- Optimize content for SEO to improve visibility, reach and organic traffic.
- Maintain content calendars and ensure timely delivery of assigned content.
- Stay updated with industry trends, content best practices and emerging formats to continuously improve content quality.
- Participate in brainstorming sessions and contribute creative ideas to enhance campaign impact.

Benefits :

- Comprehensive Health Insurance coverage.
- Continuous opportunities for professional development and skill enhancement.
- Collaborative and supportive work environment.
- Career growth and learning opportunities.

Applicant's experience limit: Maximum 6 years

Job Types : Full-time, Permanent

Benefits :

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

Education :

- Bachelor's (preferred)

Work Location: In person

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