Job Title: Assistant Manager - Marketing

Location

Chennai / Mahindra City

Experience

10-15 years in Industrial / Manufacturing / B2B Marketing

Role Overview

The role requires strong collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management , and plays a critical role in building sustained market demand in long-cycle, project‑driven environments .

Key Responsibilities

Strategic Demand & Market Leadership

- Define and own the overall demand generation strategy for domestic and/or export markets
- Translate business goals into annual demand plans, campaign roadmaps, and budget allocation
- Act as the marketing partner to Sales leadership for pipeline creation and market expansion

Campaign & Program Ownership

- Lead high-impact demand programs including:

- Large trade exhibitions and global industrial expos

- Industry-specific technical seminars, roadshows, and consultant meets

- Ensure programs are aligned to product verticals, industries, and sales priorities

Consultant, EPC & Influencer Engagement

- Build structured engagement programs for consultants, EPCs, specifiers, and influencers
- Drive specification wins through technical positioning, case studies, and reference projects
- Support sales teams in building long-term relationships with decision influencers

Channel & Partner Demand Generation

- Design and govern channel demand generation frameworks for dealers and distributors
- Enable partners with campaigns, tools, messaging, and co-marketing programs
- Track and improve partner-led inquiry generation and pipeline contribution

Content, Messaging & Brand Leadership

- Guide development of:

- Case studies, reference documents, and proof-of-performance materials

- Website structure and content aligned to buyer journeys

- Ensure consistent brand and technical positioning across all touchpoints

Sales Alignment & Revenue Impact

- Define lead qualification, handoff,



and feedback processes with Sales
- Review regional pipelines and campaign performance with Sales leadership
- Drive improvements in inquiry quality, conversion rates, and deal velocity

Analytics, Governance & ROI

- Establish KPIs for demand generation including inquiries, qualified projects, pipeline value, and ROI
- Own dashboards, reporting cadence, and leadership reviews
- Use insights to refine strategy, optimize spend, and scale high-performing programs

Team & Vendor Leadership

- Mentor and guide demand generation, digital, and field marketing teams
- Manage external agencies, event partners, and digital vendors
- Build scalable processes and best practices across regions

Required Qualifications

- Bachelor’s degree in Engineering (Mechanical / Industrial preferred) or MBA - Marketing, or Business Administration.
- Min 6 years (for AM) & Min 13+ years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.
- Proven experience driving demand in pump manufacturing, fluid handling, capital equipment, or heavy engineering
- Experience working closely with senior sales and business leaders

Preferred Qualifications

- MBA in Marketing or Strategy
- Experience managing multi-region or export market demand programs
- Exposure to energy efficiency, sustainability, or regulatory-driven markets

Key Skills & Competencies

- Strategic thinking with robust execution discipline
- Leadership and cross-functional influence
- Data-driven decision making
- Executive communication and stakeholder management

Success Metrics (KPIs)

- Qualified inquiries and project leads generated
- Marketing-influenced pipeline and revenue
- Consultant / EPC engagement and specification wins
- Channel partner demand contribution
- ROI from exhibitions, campaigns, and digital programs

Why This Role Matters

This is a high-impact role that directly influences market presence, pipeline quality, and long-term growth in competitive industrial segments.

📌 Assistant Manager - Marketing (Chennai)
🏢 Ingersoll Rand
📍 Chennai