Position Overview

The Tourism Expert will provide strategic, technical, and operational support for the planning, development, and promotion of rural tourism initiatives under the Government Tourism Department. The role focuses on sustainable tourism development, community participation, destination branding, capacity building, and livelihood enhancement in rural areas.

The expert will work closely with government agencies, local communities, private stakeholders, NGOs, and tourism service providers to design and implement rural tourism models that are economically viable, culturally sensitive, and environmentally sustainable.

Key Responsibilities 1. Strategic Planning & Development

- Develop comprehensive rural tourism development plans aligned with government policies.
- Identify and assess rural tourism potential including cultural heritage, natural assets, handicrafts, cuisine, agriculture-based experiences, and eco-tourism opportunities.
- Prepare Detailed Project Reports (DPRs), feasibility studies, and action plans.
- Design sustainable tourism models ensuring community ownership and benefit-sharing.

1. Community Engagement & Capacity Building

- Mobilize and engage local communities, self-help groups, cooperatives, and local entrepreneurs.
- Conduct training programs on hospitality, homestay management, guiding services, hygiene standards, digital marketing, and customer service.
- Facilitate skill development initiatives to enhance rural livelihoods.

- Infrastructure & Product Development

- Recommend infrastructure improvements in coordination with relevant departments.




- Support development of homestays, village trails, cultural circuits, craft hubs, and agro-tourism experiences.
- Ensure adherence to sustainability, safety, and quality standards.

- Marketing & Promotion

- Develop branding and promotional strategies for rural destinations.
- Coordinate with state/national tourism boards for marketing campaigns.
- Promote digital presence through websites, social media, and tourism portals.
- Facilitate participation in tourism fairs, exhibitions, and roadshows.

- Monitoring, Evaluation & Reporting

- Establish performance indicators and monitoring mechanisms.
- Track project progress, impact on livelihoods, and tourist inflow.
- Prepare periodic progress reports, policy briefs, and impact assessments.
- Recommend course corrections for project optimization.

- Stakeholder Coordination

- Liaise with government departments, district administrations, private operators, NGOs, and funding agencies.
- Facilitate public-private partnerships (PPP) where feasible.
- Ensure compliance with tourism regulations and government guidelines.

Required Qualifications

- Master’s Degree in Tourism Management / Hospitality Management / Rural Development / MBA (Tourism)



/ Development Studies or related field.
- Minimum 5-10 years of professional experience in tourism planning, rural tourism, destination development, or government tourism projects.
- Experience working with government departments or development agencies preferred.

Required Skills & Competencies

- Strong knowledge of sustainable tourism principles and rural development frameworks.
- Experience in project planning, DPR preparation, and policy advisory.
- Community mobilization and stakeholder engagement skills.
- Excellent communication and presentation skills.
- Ability to work in multi-disciplinary and multi-stakeholder environments.
- Robust analytical and reporting abilities.
- Proficiency in MS Office and digital marketing tools.

Desirable Qualifications

- Experience in implementing eco-tourism or community-based tourism projects.
- Knowledge of local culture, heritage, and rural economy.
- Familiarity with government tourism schemes and funding mechanisms.
- Experience in monitoring & evaluation frameworks.

Key Performance Indicators (KPIs)

- Number of rural tourism clusters developed.
- Increase in tourist footfall in rural destinations.
- Growth in community income from tourism activities.
- Successful implementation of training and capacity-building programs.
- Timely completion of project deliverables.

Pay: ₹21,357.50 - ₹50,000.00 per month

Benefits :

- Health insurance

Education :

- Master's (required)

Experience :

- Tourism: 3 years (required)

Work Location: In person

📌 Tourism Manager (Lucknow)
🏢 Mritunjay Constructions E Developers Private
📍 Lucknow