Job Title : Meta Ads & Google Ads Specialist Location : Bangalore (Work from Office) Employment Type : Full-Time Experience : 2-5 Years Department : Digital Marketing

About the Role : Key Responsibilities :

- Plan, create, and manage paid advertising campaigns on:

- Meta Ads (Facebook & Instagram)

- Google Ads (Search, Display, Shopping, YouTube, Performance Max)

- Conduct keyword research, audience targeting, and competitor analysis.

- Generate high-quality leads while maintaining target CPL (Cost Per Lead).

- Optimize campaigns to improve CTR, Conversion Rate, ROAS, and ROI.

- Set up and manage:

- Meta Pixel

- Google Tag Manager (GTM)

- Google Analytics 4 (GA4)

- Google Conversion Tracking

- Perform A/B testing on creatives, ad copy, landing pages, and audience segments.

- Monitor campaign performance and prepare weekly/monthly reports with actionable insights.

- Work closely with the content, design, and web development teams to improve campaign performance.

- Manage campaign budgets efficiently and recommend scaling strategies.

- Identify new opportunities for lead generation and remarketing campaigns.

- Stay updated with the latest Meta and Google advertising trends, policies, and algorithm updates.

Required Skills :

- Strong knowledge of:

- Meta Business Suite

- Meta Ads Manager

- Google Ads

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Google Search Console





- Experience with conversion tracking and event setup.

- Understanding of landing page optimization and CRO (Conversion Rate Optimization).

- Excellent analytical and reporting skills.

- Solid communication and problem-solving abilities.

- Ability to manage multiple campaigns simultaneously.

Preferred Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads Certification (preferred).
- Meta Certified Digital Marketing Associate/Professional (preferred).
- Experience with CRM integrations and lead management systems.

Experience Required :

- 2-5 years of hands-on experience in managing Meta Ads and Google Ads campaigns.
- Proven track record of generating leads and achieving measurable campaign results.

Key Performance Indicators (KPIs) :

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
- Quality Score
- Lead Quality
- Campaign ROI
- Monthly Qualified Leads Generated

Salary : ₹30,000 - ₹60,000 per month (Based on experience and skills)

Benefits :

- Performance-based incentives
- Career growth opportunities
- Skill development and certification support
- Collaborative work environment
- Paid leaves and statutory benefits

How to Apply : Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits :

- Health insurance
- Provident Fund

Work Location: In person

📌 Meta & Google Ads Specialist (Hoodi)
🏢 Varistor Group
📍 Hoodi