Retail Area Sales Manager (ASM)

Company : Cremeitalia Department : Sales - Retail Location : [Mumbai / Bangalore / Gujarat /Delhi] Experience : 4-7 Years Employment Type : Full-time

About the Role

Key Responsibilities

- Drive primary and secondary sales across the assigned territory.

- Achieve monthly and quarterly sales targets for the assigned area.

- Develop and maintain strong relationships with distributors, retailers, and key outlets.

- Identify current business opportunities and expand market coverage.

- Ensure effective product distribution and availability across assigned retail outlets.

- Manage and monitor distributor performance, stock levels, and market inventory.

- Plan and execute market visits, beat plans, and outlet coverage.

- Monitor competitor activities, pricing, schemes, and market trends.

- Ensure proper implementation of company schemes, promotions, and visibility initiatives.

- Lead, guide, and monitor the performance of Sales Officers/field sales team.

- Conduct regular market visits with the team and ensure effective execution.

- Track sales performance and prepare regular sales and market reports.

- Coordinate with the supply chain and internal teams to ensure timely product availability.

- Ensure proper merchandising, product visibility, and brand presence at retail outlets.

- Manage customer complaints and coordinate for timely resolution.

- Ensure collection follow-up and maintain healthy distributor relationships.

- Support the company in expanding distribution and increasing brand presence in the assigned territory.

- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.





- 4-7 years of experience in FMCG, Dairy, Food, Beverage, or Retail Sales. :

- Prior experience as Area Sales Manager / Territory Sales Manager / Sales Manager preferred.

- Strong experience in distributor and retail channel management.

- Proven track record of achieving sales targets.

- Experience in handling and managing a field sales team.

- Good knowledge of local retail markets and distribution networks.

- Strong negotiation, communication, and relationship-management skills.

- Willingness to travel extensively within the assigned territory.

- Strong analytical and problem-solving abilities.

Key Skills

FMCG Sales | Retail Sales | Area Sales Management | Distributor Management | Territory Management | Primary & Secondary Sales | Team Handling | Market Expansion | Retail Distribution | Sales Target Achievement | Merchandising | Channel Sales | Business Development

What We Offer

- Opportunity to work with a growing FMCG/Dairy brand.
- Performance-driven work environment.
- Opportunity to take ownership of the assigned territory and contribute to business growth.
- Career growth opportunities based on performance.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits :

- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Application Question(s):

- Current CTC?
- Expected CTC?
- Notice Period?
- Targets Completed Per Month In Number?

Experience :

- Retail sales: 5 years (preferred)

Location :

- Delhi, Delhi (Delhi) (preferred)

Willingness to travel:

- 75% (preferred)

Work Location: In person

📌 Retail Area Manager (Delhi)
🏢 MD Food Product Private
📍 Delhi