Job descriptionAbout Us We are a fast-growing Data Analytics and AI solutions company helping businesses unlock insights, improve decision-making, and drive growth through data. We are looking for a highly driven B2B Performance Marketing Manager to build and scale our international lead generation engine. Role Overview This is a revenue-focused role where success is measured by pipeline generation, qualified leads, and business impact—not vanity metrics. Key ResponsibilitiesDemand Generation & Lead Acquisition - Plan, execute, and optimize international lead generation campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - Remarketing Platforms - Industry-specific digital channels - Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from target markets. - Build and optimize lead generation funnels for analytics, AI, and technology services. Campaign Strategy & Optimization - Conduct audience research and identify target buyer personas. - Create and manage campaigns targeting decision-makers including CIOs, CTOs, Heads of Data, Analytics Leaders, and Business Executives. - Optimize campaigns to improve: - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Conversion Rates - Return on Ad Spend (ROAS) Marketing Analytics & Attribution - Manage and analyze campaign performance using: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - LinkedIn Insight Tag - Google Ads Conversion Tracking - CRM Platforms - Ensure accurate lead attribution and reporting across marketing channels. - Develop dashboards and reports to track campaign performance and pipeline contribution. Landing Pages & Conversion Optimization - Work with design and content teams to improve landing page performance.



- Conduct A/B testing on: - Ad creatives - Landing pages - Calls-to-action - Audience segments - Continuously improve conversion rates and lead quality. Sales & Marketing Alignment - Collaborate closely with Business Development and Sales teams. - Track lead quality and lead-to-opportunity conversion rates. - Support pipeline growth and revenue generation initiatives. Required Skills & ExperienceMust Have - 2-3 years of experience in B2B Performance Marketing. - Proven experience generating international leads for: - IT Services - Data Analytics - AI Solutions - SaaS - Technology Consulting - Hands-on expertise with: - Google Ads - LinkedIn Ads - Meta - GA4 - GTM - Conversion Tracking - CRM Platforms (HubSpot, Salesforce, Zoho, etc.) - Robust analytical and reporting skills. Preferred - Experience targeting US, UK, Europe, or Middle East markets. - Experience running webinar, case study, and content-led lead generation campaigns. - Understanding of Account-Based Marketing (ABM). - Experience with marketing automation platforms. Key Performance Indicators (KPIs) - Qualified Leads Generated (MQLs) - Sales Qualified Leads (SQLs) - Cost Per Qualified Lead - Pipeline Generated - Lead-to-Opportunity Conversion Rate - Lead-to-Meeting Conversion Rate - Revenue Influenced by Marketing - Return on Marketing Investment (ROMI) Why Join Us? - Opportunity to build and own the international lead generation function. - Work directly with leadership on growth initiatives. - Exposure to global clients and enterprise decision-makers. - High-growth environment with significant career progression opportunities. Pay: ₹30,000.00 - ₹35,000.00 per month Work Location: In person

📌 Performance Marketing Executive (Delhi)
🏢 Rungta Dataroars Intelligence Private
📍 Delhi