Job Title: PPC Executive (Fresher-3 Years Experience)
Location : Mohali, Punjab Employment Type : Full-Time
Job Overview
Key Responsibilities
- Plan, create, and manage PPC campaigns on platforms like Google Ads and Meta Ads :
- Perform keyword research and competitor analysis for paid campaigns
- Optimize campaigns to improve CTR, CPC, and conversions :
- Monitor and analyze campaign performance using Google Analytics and ad dashboards
- Conduct A/B testing for ads, landing pages, and targeting strategies
- Manage budgets and ensure maximum ROI
- Generate performance reports and insights
- Stay updated with PPC trends and platform updates
Required Skills :
- Basic knowledge of PPC/Performance Marketing :
- Familiarity with Google Ads, Meta Ads Manager :
- Understanding of metrics like CTR, CPC, CPA,
ROAS :
- Analytical mindset and attention to detail
- Basic Excel/Google Sheets knowledge
- Positive communication skills
Preferred Qualifications
- Bachelor’s degree in Marketing, IT, or related field
- Internship or project experience in PPC (for freshers)
- Google Ads certification (optional but preferred)
What We Offer
- Training and hands-on experience
- Prospect to work on live campaigns
- Growth-focused environment
- Supportive team culture