Job description: Key Responsibilities

Strategy & Planning

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Create monthly, quarterly, and annual marketing plans.
- Identify new growth opportunities through digital channels.
- Allocate and manage marketing budgets effectively.

Performance Marketing

- Plan, launch, and optimize paid advertising campaigns on:

- Meta (Facebook & Instagram)

- Google Ads

- LinkedIn Ads

- YouTube Ads

- Monitor campaign performance and improve ROI, CPL, and ROAS.

- Conduct A/B testing for creatives, landing pages, and ad copies.

Social Media Management

- Oversee content strategy across all social media platforms.
- Ensure consistent brand messaging and engagement.
- Monitor trends and recommend innovative marketing ideas.

SEO & Website Management

- Develop SEO strategies to improve organic rankings.
- Monitor website performance, user experience, and conversion rates.
- Coordinate website updates with the design and development teams.

Lead Generation & CRM

- Generate qualified leads through digital campaigns.
- Work closely with the sales team to improve lead quality and conversions.
- Monitor lead funnels and customer journeys.
- Implement marketing automation where applicable.

Analytics & Reporting

- Track KPIs using Google Analytics, Meta Business Suite, Google Ads, and other reporting tools.
- Prepare weekly and monthly performance reports.
- Provide insights and recommendations for campaign improvements.

Team Management

- Lead and mentor the digital marketing team.
- Coordinate with graphic designers, content writers, video editors, developers, and sales teams.
- Assign tasks, review deliverables, and maintain quality standards.

Branding & Content

- Review marketing creatives before publication.
- Ensure all marketing materials align with brand guidelines.
- Plan promotional campaigns,



product launches, and seasonal marketing activities.

Market Research

- Analyze competitors and industry trends.
- Identify emerging platforms and marketing technologies.
- Recommend strategies to stay ahead of competitors.

Required Skills :

- Digital Marketing Strategy
- Performance Marketing (Meta & Google Ads)
- SEO & SEM
- Social Media Marketing
- Google Analytics (GA4)
- Meta Business Suite
- Google Ads Manager
- Marketing Automation
- CRM Management
- Budget Planning
- Data Analysis
- Leadership & Team Management
- Excellent Communication Skills
- Project Management

Qualifications :

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2 years of experience in Digital Marketing.
- Proven experience managing paid advertising campaigns.
- Robust analytical and reporting skills.
- Experience leading a marketing team is preferred.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website Traffic Growth
- Conversion Rate
- Social Media Engagement
- Organic Search Rankings
- Campaign ROI
- Customer Acquisition Cost (CAC)
- Revenue Attributed to Marketing

Preferred Tools

- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Search Console
- Canva / Adobe Creative Suite
- WordPress
- HubSpot / Zoho CRM
- Mailchimp / Brevo
- Microsoft Excel & Google Sheets
- Asana / ClickUp / Trello

Soft Skills

- Strategic Thinking
- Leadership & Team Building
- Problem Solving
- Decision Making
- Time Management
- Creativity
- Attention to Detail
- Adaptability
- Client Relationship Management
- Presentation & Reporting Skills

Employment Type

- Full-Time

Reporting To

- Director / Head of Marketing / CEO

Department

- Marketing

Work Location: In person

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Visakhapatnam)
🏢 Vivtej software solutions
📍 Visakhapatnam