Job Description - Performance Marketer

Company : Major Kalshi Classes Pvt. Ltd. Location : Prayagraj, Uttar Pradesh Department : Digital Marketing Industry : Education / EdTech Employment Type : Full-Time Experience Required : Minimum 1 Year

Job Summary : Key Responsibilities :

- Plan, execute, and optimize paid advertising campaigns across Google Ads , Meta Ads (Facebook & Instagram) , and other digital platforms.
- Generate high-quality leads and improve conversion rates for student enrollments.
- Monitor campaign performance and analyze key metrics such as CPL, CAC, CTR, ROAS, and ROI .
- Conduct audience research, competitor analysis, and A/B testing for campaign optimization.
- Manage ad budgets efficiently to maximize performance and reduce acquisition costs.
- Collaborate with content, design, and sales teams to improve landing pages and ad creatives.
- Track campaign data and prepare regular performance reports with actionable insights.
- Stay updated with digital marketing trends, tools, and platform updates.

Required Skills :

- Minimum 1 year of experience in Performance Marketing , Paid Media , or Digital Advertising .
- Hands-on expertise in Google Ads and Meta Ads .




- Strong understanding of Lead Generation , Funnel Optimization , and Conversion Tracking .
- Experience with Google Analytics , Google Tag Manager , and reporting dashboards.
- Strong analytical mindset with data interpretation and problem-solving skills.
- Ability to optimize campaigns based on performance metrics and business goals.

Preferred Qualifications :

- Bachelor’s degree in Marketing, Business, or a related field.
- Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.
- Prior experience in Education or EdTech industry is preferred.
- Familiarity with CRM tools and marketing automation platforms is a plus.

Why Join Us?

- Opportunity to work with a fast-growing EdTech organization.
- Exposure to large-scale digital campaigns and growth strategies.
- Performance-driven work culture with learning opportunities.
- Growth opportunities in Digital Marketing and Growth Marketing.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 Performance Marketer (Prayagraj)
🏢 Major Kalshi Classes
📍 Prayagraj