Digital Marketing Executive

Job Location : Phagwara, Punjab

Job Type : Full-Time Department : Marketing Experience : 1-3 Years Industry : Digital Marketing / Advertising / E-commerce / Lead Generation

About the Role

This role is ideal for someone who understands that digital marketing is not just about posting content - it is about generating measurable results through smart targeting, creative testing, campaign optimization, and data analysis.

Key Responsibilities Meta Ads Management

- Plan, create, launch, and manage Facebook & Instagram advertising campaigns through Meta Ads Manager.
- Manage campaigns for lead generation, conversions, sales, traffic, engagement, and remarketing .
- Conduct audience research and create relevant targeting strategies.
- Set up and manage Custom Audiences, Lookalike Audiences, retargeting campaigns, and interest-based targeting .
- Monitor campaign performance and optimize campaigns based on key metrics.
- Regularly test different ad creatives, copy, audiences, placements, and campaign objectives .
- Identify underperforming campaigns/ad sets/ads and take corrective action.
- Manage advertising budgets efficiently and work toward improving ROAS, CPL, CTR, conversion rate, and overall campaign profitability .
- Scale successful campaigns while maintaining performance and cost efficiency.
- Stay updated with changes to the Meta advertising platform, policies, targeting options, and best practices.

Campaign & Performance Analysis

- Track and analyze campaign performance on a daily basis.
- Prepare performance reports and communicate key insights to management.
- Identify trends, opportunities, and areas for improvement.
- Use data to make informed decisions about budget allocation and campaign strategy.




- Monitor lead quality and work with the sales team to improve lead-to-customer conversion.

Creative & Content Coordination

- Provide creative briefs and recommendations based on campaign performance.
- Suggest new hooks, ad angles, offers, headlines, captions, and creative concepts.
- Understand what type of content works best for different audiences and stages of the customer journey.

Digital Marketing

- Assist in developing and executing the overall digital marketing strategy.
- Monitor industry trends and identify new opportunities for customer acquisition.
- Support website, landing page, and conversion-rate optimization initiatives where required.
- Coordinate with internal teams to ensure marketing campaigns are aligned with business objectives.

Required Skills :

- Strong hands-on knowledge of Meta Ads Manager .
- Good understanding of Facebook and Instagram advertising.
- Experience in lead generation and/or performance marketing .
- Understanding of campaign structures, audiences, placements, budgets, bidding, and optimization.
- Ability to analyze metrics such as CPL, CTR, CPM, ROAS, conversion rate, and frequency .
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing funnels and customer journeys.
- Ability to conduct audience and competitor research.
- Basic knowledge of ad copywriting and creative strategy.
- Good communication and coordination skills.




- Ability to work independently and take ownership of campaigns.
- Strong attention to detail and a results-oriented mindset.

Preferred Skills

- Meta Pixel / Meta Events Manager
- Conversion API
- Landing page optimization
- CRM and lead management
- Canva or basic creative tools
- Lead-generation funnels
- Retargeting and remarketing strategies

We are looking for someone who:

- Has practical experience managing Meta Ads campaigns , not just theoretical knowledge.
- Understands how to optimize campaigns based on performance data.
- Is comfortable working with budgets and performance targets.
- Takes initiative and continuously looks for ways to improve campaign results.
- Can identify why a campaign is not performing and suggest actionable solutions.
- Is willing to experiment with new audiences, creatives, offers, and strategies.
- Can work in a fast-paced environment and meet deadlines.
- Is focused on business outcomes rather than vanity metrics .

Experience

1-3 years of relevant experience in digital marketing/performance marketing is preferred.

Freshers with strong practical knowledge of Meta Ads and demonstrable campaign experience may also be considered.

Education

What We Offer

- Market-competitive salary based on experience and skills.
- Performance-based growth opportunities.
- Hands-on exposure to performance marketing and customer acquisition.
- Learning and career growth opportunities.
- Supportive and professional work environment.
- Opportunity to take ownership of digital marketing campaigns and contribute directly to business growth.

How to Apply

- Types of campaigns managed
- Approximate monthly ad budgets handled
- Average CPL/CPA/ROAS achieved, where applicable
- Industries/niches worked with
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