Educational Qualification : Bachelor’s Degree in:

- Marketing
- Digital Marketing
- Computer Science
- Information Technology
- Engineering
- Business Administration
- Any related field

Relevant certifications or practical projects in SEO, Digital Marketing, Technical SEO, Content Marketing, Google Analytics, or Search Console will be an added advantage.

Key Responsibilities :

- Conduct regular technical and comprehensive SEO audits of websites.
- Identify and resolve issues related to crawling, indexing, broken links, redirects, duplicate content, canonical tags, page speed, and mobile usability.
- Analyze Google Search Console and Google Analytics data.
- Monitor organic traffic, keyword rankings, impressions, clicks, CTR, conversions, and other SEO KPIs.
- Perform keyword research and competitor analysis .
- Optimize title tags, meta descriptions, headings, URLs, internal links, images, and website content.
- Develop and maintain effective internal linking strategies .
- Identify content gaps and recommend SEO-focused pages and topics.
- Implement and manage Schema Markup / Structured Data .
- Work with developers to implement and validate relevant Schema types.
- Monitor Schema errors and warnings using Google Search Console and validation tools.
- Support Core Web Vitals and page-speed optimization initiatives.
- Identify video content opportunities based on SEO keywords and search trends.
- Coordinate with content and marketing teams for video shoots and SEO requirements.
- Prepare SEO-focused video topics, titles, descriptions, keywords, and content briefs.
- Monitor competitor rankings, backlinks, content strategies, and SEO activities.
- Prepare weekly and monthly SEO performance reports.
- Track organic traffic, rankings, backlinks, leads, conversions, and technical SEO improvements.




- Maintain an SEO action plan and prioritize tasks based on business impact.
- Collaborate with developers, content creators, designers, and video production teams.

Required Technical Skills : SEO & Website Optimization :

- SEO Fundamentals
- Technical SEO
- On-Page SEO
- Website SEO Auditing
- Keyword Research
- Competitor Analysis
- Content Optimization
- Internal Linking
- Search Intent Analysis

Technical SEO :

- HTML Basics
- Meta Tags
- Canonical Tags
- Robots.txt
- XML Sitemaps
- Redirects
- Crawling & Indexing
- Website Architecture
- Core Web Vitals
- Page-Speed Optimization

Schema & Structured Data :

- Schema Markup
- Structured Data
- Organization Schema
- LocalBusiness Schema
- Product Schema
- Service Schema
- Article Schema
- FAQ Schema
- Breadcrumb Schema
- VideoObject Schema

SEO Tools :

- Google Search Console
- Google Analytics
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog
- Schema Validation Tools
- Preferred Skills
- Experience working with B2B, industrial, manufacturing, engineering, or technology websites .
- Knowledge of YouTube SEO and video optimization .
- Experience implementing or managing structured data.
- Understanding of content marketing and digital marketing.
- Basic knowledge of HTML and website development.
- Experience coordinating with developers and content teams.




- Knowledge of Google Search Console and Google Analytics reporting.
- Strong analytical and problem-solving abilities.
- Good communication and coordination skills.
- Ability to manage multiple SEO activities and prioritize tasks effectively.

Eligibility :

- Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, or a related field.
- 0-2 years of SEO experience .
- Strong understanding of SEO fundamentals and technical SEO.
- Knowledge of keyword research and competitor analysis.
- Familiarity with Google Search Console and Google Analytics.
- Understanding of Schema Markup and structured data.
- Basic knowledge of HTML, meta tags, canonical tags, robots.txt, XML sitemaps, redirects, and indexing.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.

Key Performance Indicators (KPIs) :

- Organic traffic growth
- Keyword ranking improvements
- Organic leads and conversions
- Search visibility and impressions
- CTR improvement
- Technical SEO issue resolution
- Website health score
- Indexed pages and crawlability
- Schema implementation and validation
- Backlink growth and quality
- Video search visibility and engagement

Compensation & Benefits : ✔ Competitive salary based on:

- Relevant SEO experience
- Technical SEO knowledge
- SEO tools and practical skills
- Keyword research and analytical capabilities
- Interview performance
- Overall suitability for the role

Benefits : ✔ Provident Fund ✔ Learning and career growth opportunities ✔ Exposure to SEO and Digital Marketing projects ✔ Collaborative and supportive work environment ✔ Opportunity to work with Developers, Content, Design, and Marketing teams

✨ What We Offer :

- Chance to work on **real-worl

📌 SEO Analyst (Vadapalani)
🏢 NINOS IT SOLUTION
📍 Vadapalani