Company Name: Chai Waale

Job Title: Performance Marketing Specialist

Department: Digital Marketing

Job Location: Chennai, Tamil Nadu

Employment Type: Part-Time / Freelance

Work Mode: Work from Office

Engagement: Monthly Professional Fee (Based on Experience and Scope of Work)

About the Company

Chai Waale is a growing Indian QSR (Quick Service Restaurant) brand offering tea, beverages, snacks and more. The company focuses on expanding its market presence through strategic marketing, customer engagement and business development initiatives.

Job Overview

Chai Waale is looking for an experienced and result-oriented Performance Marketing Specialist to manage and optimise paid digital advertising campaigns across Meta Ads and Google Ads.

The candidate will be responsible for generating quality leads, improving customer acquisition, managing advertising budgets, analysing campaign performance and guiding the in-house marketing team.

This is a part-time freelance opportunity for a professional who can independently manage campaigns and deliver measurable business results.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Plan, create and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

- Develop campaign strategies based on business objectives and target audiences.

- Manage advertising budgets and ensure effective utilisation of ad spend.

- Monitor campaign performance and implement necessary improvements.

2. Lead Generation & Customer Acquisition

- Generate quality leads for franchise enquiries, corporate orders, party bookings and customer acquisition.

- Develop strategies to improve lead generation and conversion rates.





- Identify relevant target audiences and implement remarketing campaigns.

3. Marketing Strategy & Team Coordination

- Guide the in-house marketing and content team on campaign strategies.

- Provide inputs on ad creatives, content, promotional campaigns and ad copies.

- Coordinate with the internal team for timely execution of marketing activities.

4. Campaign Optimisation

- Continuously monitor and optimise advertising campaigns.

- Improve audience targeting, bidding strategies and budget allocation.

- Conduct A/B testing of creatives, ad copies and landing pages.

- Work towards reducing Cost Per Lead (CPL) and improving Return on Ad Spend (ROAS).

5. Analytics & Performance Tracking

- Track campaign performance using Google Analytics 4 (GA4) and advertising dashboards.

- Analyse key metrics such as impressions, clicks, CTR, CPC, CPL and conversions.

- Prepare regular campaign performance reports.

- Provide actionable insights and recommendations to improve results.

6. Lead Funnel & Conversion Improvement

- Analyse the customer journey from advertisements to enquiries and final conversions.

- Identify gaps in the lead funnel and recommend improvements.

- Improve lead quality, conversion rates and overall marketing ROI.

Skills & Experience Required
- Proven hands-on experience managing Meta Ads and Google Ads campaigns.





- Strong knowledge of digital advertising, paid campaigns and lead generation.

- Practical experience with Google Analytics 4 (GA4).

- Knowledge of audience targeting, remarketing and conversion optimisation.

- Experience in advertising budget management and campaign optimisation.

- Ability to analyse campaign data and generate performance reports.

- Good understanding of marketing funnels and customer acquisition strategies.

- Ability to guide and coordinate with an in-house marketing team.

- Solid analytical, problem-solving and communication skills.

- Must be able to demonstrate measurable results from previously managed campaigns.

Industry Preference

Experience in any of the following industries will be an added advantage:

- QSR (Quick Service Restaurant)

- Food & Beverage (F&B;)

- Retail

- Restaurant / Hospitality

- Franchise Marketing

Ideal Candidate Profile
- Should be capable of independently planning and managing paid advertising campaigns.

- Must have a performance-driven and data-oriented approach.

- Should be able to convert business objectives into effective marketing strategies.

- Must be proactive in identifying opportunities for business growth.

- Should be comfortable working closely with the in-house marketing and content team.

- Must be able to showcase previous campaign performance and achievements.

Engagement Details
- Part-time freelance engagement.

- Office-based opportunity in Chennai.

- Working days and hours will be mutually agreed upon.

- Monthly professional fee based on experience and scope of work.

- Opportunity for a long-term qualified association based on performance.

📌 Performance Marketing Specialist | Chai Waale | Chennai (India)
🏢 Praveza Consultancy
📍 India